RE: Netflix & Microsoft Partnership - Desperate Move Or Brilliant Business Decision?

Having commercials was inevitable.. some Cable TV channels started commercial-free Then they get you to subscribe and add them later, when you are used to the convenience(get you hooked, the first ones free!)
Here's an article that gets you used to the idea:
https://www.nytimes.com/1981/07/26/arts/will-cable-tv-be-invaded-by-commercials.html