RE: Emotional Inception vs Social Connotation Theory of Advertising?
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Guilt/self-doubt/social comparison are all solid mechanisms that advertisers have used for years to sell products.
So guilt tripping crypto folks for not using available decentralized tools like Hive is a solid direction.
I could imagine a hive ad campaign based around this idea.
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What we now need to do is convince Whales or DAPPs to try out this tactic. INLEO and Dash are going to collaborate on ad campaigns on X and Brave. There current messaging is not focused on Guilt/self-doubt/social comparison. If enough users reach out with good ideas, they might try some of these tactics in their marketing.