Emotional Inception vs Social Connotation Theory of Advertising?
I have seen a great deal of content on marketing and I do not find the conventional explanations and theories about marketing and advertising as very good. I most certainly do not find them to be complete. The dominant theory regarding emotional inception does not seem to hold true for myself and many others I know of.
Jeffrey Kaplan is a philosophy professor that is proposing an alternative theory of advertising that better fit what I have observed over the years. The best part is that the following video comes with strong examples that support the social connotation theory. We could use some of this knowledge to better market our DAPPs to more users.
Think about advertising what it means to be a user of a blockchain based social media with a massive potential to grow. What if we advertise ourselves as the next big trend in social media in an age of censorship? We could even question all the cryptocurrency investors for only using Web 2 for social activity.
Guilt/self-doubt/social comparison are all solid mechanisms that advertisers have used for years to sell products.
So guilt tripping crypto folks for not using available decentralized tools like Hive is a solid direction.
I could imagine a hive ad campaign based around this idea.
What we now need to do is convince Whales or DAPPs to try out this tactic. INLEO and Dash are going to collaborate on ad campaigns on X and Brave. There current messaging is not focused on Guilt/self-doubt/social comparison. If enough users reach out with good ideas, they might try some of these tactics in their marketing.
This is an interesting perspective on advertising strategies. Incorporating social connotation and challenging traditional approaches could indeed make blockchain-based platforms like Hive stand out. It’s exciting to see discussions about innovative ways to market decentralized tools!