RE: Will AI Search Replace Classic Google Search and What Does that Mean for Content Creators and SEO?

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I think AI will dominate in Informational searches like questions and facts ... Shopping and service search will stay in classical search (image search, local search, e-shopping). I have tested Bing chat and even in this case there will be some traffic from informational search because it adds references to the information sources (websites).



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Hmm, in a way e-shopping hasn't been classical for a good while now. While we might not often talk about AI in this case, there are specialized algorithms that get involved in the advertisements we see and the products we are shown based on our activity and previous interests, previous sales, keywords used in other searches, etc.

But you have a point that there is no need to process these results and present them in a different form, as it might be the case with informational content.

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