Will AI Search Replace Classic Google Search and What Does that Mean for Content Creators and SEO?

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Almost 30 Years of SEO

Search engine optimization (SEO) is a process used by website creators and later SEO experts for almost 30 years, since the very first search engines were introduced, to improve the ranking of certain pages in the search results, or merely to be indexed (in the first iteration of SEO).


Source

Initially, without submitting your page URLs to search engines, they wouldn't have been crawled and later indexed, so the process was manual for most content creators, at least.

Nowadays, all you have to do is allow the search engine bots to go through the website and index content, maybe setting prohibited pages or directories that should not be indexed and how often the bot should pay a visit (only an indication, which the bots may take into consideration or not).

Of course, the focus today is about optimizing content and the website for the search engine indexers, to rank higher in the search results rather than submitting your URL manually to be indexed, like in the old days of the Web.

But, after almost 30 years. will SEO continue to be relevant in the future? Are we focusing our efforts on something about to be disrupted?

Will AI Search Replace Classic Search Engines?

At this point Google has a "classic" search engine, despite probably using AIs for advertising purposes.

AIs may create havoc in this sector, if they continue improving and aiming to disrupt it.

Right now, ChatGPT is quite generalized in its capabilities, but it can have in the future branches specialized on different aspects, including why not, searches.

I used it once to search for something because I couldn't find in a short enough time an answer to a question I had.

I asked in my mother tongue too because I wasn't familiar with the terms in English (something about some plants).

ChatGPT offered a satisfactory answer in this case, which made sense to what I was already thinking based on logic alone.

It took 15 seconds to ask my question on ChatGPT and receive the answer. I tried to get an answer on Google for at least 5-10 minutes before I lost my patience because I got no answer even remotely close to what I was looking for. Yep, it depends what you are searching for, but I asked a 10-15 words question to ChatGPT and it figured out what I wanted to know.

I know ChatGPT makes mistakes. I would never use it for something really important at this stage of its development. What I am saying and what I think everyone knows already is the disruption potential is there.

What I'd like to see from an AI search is links to the original sources. Much like Leo uses them for the main ideas extracted from news articles in various domains posted on LeoThreads, with the article linked at the end.

Will This Transition Revolutionize SEO as Well?

The question is how will practices of content creators be influenced if AI search slowly takes over. Let's say, 5 years from now it will be dominant.

What would change for the content creator? Will SEO guidelines be radically different then?

Hard to say. Most search engine optimization guidelines make sense logically and from the common sense point of view, but who knows how things will evolve in 5 years if AI search becomes dominant?

Any thoughts on this?

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43 comments
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Good question @gadrian. I don't know enough about AI to say. It would be a way for Google to become super rich because well now I'm not sure but they would be the most powerful and only for the rich. This is my idea because no one would be able to... not anyone could do what they do now if that makes any sense LOL 😀 😂 It is already horribly over priced to use Google for your website the last time I look which could have been 5 years ago. !BBH !CTP I could night find the right words to explain my answer. Sorry.

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You are probably referring to certain Google products or to optimization for the Google search engine.

Anyway, right now Google is not the top dog in the generative AI field (where AI search will have its place). Microsoft is, after buying OpenAI. Another giant, neither of them trustworthy.

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OK thank you @gadrian You mean both Google and Microsoft are not trustworthy or Open AI and Microsoft and Google? Thanks @gadrian have a great week ahead! 🌟😃🌟 !BBH !CTP

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Since Open AI was purchased by Microsoft, they don't matter. It's now a race between Microsoft and Google.

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OK @gadrian Does good old Twitter owner have anything to do with this? - Good old Elon? Twitter is now named, X. I don't like it. 🤣🤣 !BBH !CTP

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Well, he started recently an AI company too, named x.ai. So, you see how the threads converge?

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Oh OK @gadrian that is interesting. I think he might have good intentions. I don't trust people that rich though. 😂 I'm not sure what you mean, "So, you see how the threads converge?" I'm a little lost. Thanks @gadrian 🌟👍 !BBH !CTP

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I meant that he is likely to compete with the other giants on this front, and since all of them have massive user bases from the other businesses, it's going to be interesting.

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Yes it will be interesting and who will compete who owns the AI? Are we talking about Elon? Or do you mean content creators? Or do you mean Google or AI? Thanks @gadrian
🌟😊 !BBH !CTP

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It's indeed hard to say. I think the probability for AI search becoming dominant in the next 5 years is high. Perhaps, a merging of the AI search and traditional search could happen or something related to that. I'm wondering what future websites will look like in the world of AI :)

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Hmm, I feel more like AI search will cannibalize traditional search until there's almost nothing left from the old model. I feel almost sorry for traditional Google search, I'm pretty sure it'll be transformed into an AI search soon enough.

Unfortunately, that would also mean the AI would have even more control over what we find online and even the form of presentation (rehashing content in its own words). That's why I believe it's important to see original sources, at least. It's not once when ChatGPT was caught citing inexistent sources, from what I read.

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Right. AI will be more powerful especially with all the data it is able to reproduce and reorganize. That's what I worry the most especially if one AI company becomes dominant, all the information we receive from it will basically be programmed to fit a particular narrative that might not be the fact at hand.

Credible information is vital for making informed decisions.

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Absolutely! And I believe they already thought about using AI for mass manipulation. And that's why there is this race on generative AIs right now. While there's a race, it's still ok, as long as the race doesn't move generative AIs to higher levels too fast for us to keep up.

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Right. The moment we can't collectively keep up is probably the moment things start getting out of control. But Mark Zuckerberg said we're far from being there yet, Generative AIs are not overly smart like we've been meant to believe, there's nothing much special about them.

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Generative AIs are not overly smart like we've been meant to believe, there's nothing much special about them

I think so too. They are just great at compiling information, for now.

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I would also say that within the next five years this technology will become much more popular and people all over the world will start using it in whatever way people are looking at it.

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At the rate it's developing, it is very likely to be widely used 5 years from now.

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(Edited)

Yeah you are absolutely right.

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I think it's definitely going to be a use case and I wonder if search engines will even be useful in the future. I guess all that data might help the AI they are using though.

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I guess all that data might help the AI they are using though.

What stops AI search from building their own databases and indexes without using traditional search engines? In fact, I doubt AIs use them now. They have their own scraping and data analyzing and aggregation tools, probably more advanced than traditional search engines have.

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I think AI will dominate in Informational searches like questions and facts ... Shopping and service search will stay in classical search (image search, local search, e-shopping). I have tested Bing chat and even in this case there will be some traffic from informational search because it adds references to the information sources (websites).

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Hmm, in a way e-shopping hasn't been classical for a good while now. While we might not often talk about AI in this case, there are specialized algorithms that get involved in the advertisements we see and the products we are shown based on our activity and previous interests, previous sales, keywords used in other searches, etc.

But you have a point that there is no need to process these results and present them in a different form, as it might be the case with informational content.

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It's will be interesting to see what the world of Artificial intelligence will offer to our world system

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Yeah... Interesting and scary, lol.

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I feel like we are quite a way off from using AI search rather than a traditional search engine. I don't disagree that sometimes it can take a bunch of time to get to what you are really looking for on Google. But I am not exactly sure how much that will change for AI. When you ask ChatGPT a question where are those answers coming from? My guess is that there will still have to be some standard of quality to writing in order to get indexed and found by the AI bots.
@gadrian

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When you ask ChatGPT a question where are those answers coming from?

That's the main issue, in my opinion, apart from the likelihood of mass manipulation (which can happen with traditional search engines too, at least a dominant one like Google).

If you don't see the sources, can you trust the responses to be accurate?

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As always, it comes back to the need to do our own research and fact-check the information we get.
I wouldn't trust the responses without checking them myself.

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Absolutely! That's the smart thing to do.

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Thanks, @gadrian!
Have an awesome day today😆
!ALIVE
!BBH
!CTP

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