The world inventions: The history and the case of Coca-Cola!

There are several slogans for Coca-Cola like for instance: «The real thing». It is a soda coming from America. And things coming from places «over there», are often great in other countries.

Coca-Cola is a beverage and a soda. It has its specific history as all the products you can think about and discover at earth. And giving information to the markets, using the best and relevant market strategies, and doing the product known through marketing is always a thing we want to do through this market firms throughout the whole planet. And Coca-Cola has a nickname, we are calling is just for Coke. And some people are just saying Cola!

Coca-Cola has come in different bottle types through all its history. And the design to the soda bottles has also varied in relation to trends in societies and to taste and consumer perception from time to time. You cannot think of soda without thinking at Coca-Cola. So the brand and the brand management from this country is known through the planet, and we can work with it, and giving the best possible information and advertising research to the markets. And the information should be intelligent and brightly funny! You cannot just place all the sellers in various markets around the globe, but there should be marketing analysis, creativity, marketing planning and marketing implementation. And the product should be sold widely, and in many markets around the earth. And this brand is one of the most known in the world. And different advertising companies are trying to making marketing campaign to get attention, interest, desire and action. And that is the AIDA-model!

You should always do jobs in accordance with your knowledges, talents, intelligence potential, and as your abilities and capabilities are! And Coca-Cola can be sold at many places around the world, and you can also convince more people to drink it and to enjoy it!

Coca-Cola is produced by The Coca-Cola Company in Atlanta in USA. Coca-Cola is placed on the fourth place on Forbes list over most valued brands. This soda was invented by the pharmacist John Pemberton in 1886. The recipe of making this soda, also today, is secret. Branding is always and exciting and relevant thing of think about with Coca-Cola, and the bottles should be made in such ways that they create attention and in such ways that they are attractive!

In 1893, Coca-Cola was registered as a trademark! And the sale was small in the beginning, but after doing research and development on this soda, the beverage was sold to still more countries, and today Coca-Cola is a global brand, known in the same manners and in the same ways as Disney! And every brand is not known properly unless it has a strong marketing department taking care of all the product variants, and the attempts to sell different bottles of Coca-Cola around the world. And the bottles are becoming more and more modern as the technology in the world is moving itself to a new step!

You should always work as much as possible, and you should putting efforts on being the best person in any marketing competition. And that is also true for Coca-Cola. All the hidden truth and all the hidden facts should be moved, and you should be intelligent and smart in going in established and in new markets. And as James Bond tell sus: «The World Is Not Enough». We cannot be more places than every conceivable in the world, and the brand management starts with letters, figures and symbols which we put together in a combination of all combinations you can think of! I should use my competence in this area, and you do not find too much research on these things in the primary schools and in the upper secondary schools, but you should join the research environments, and using your talents and knowledges learned from marketing philosophy from the business schools and the universities. Use your talents and what you know! And be a friend and not an enemy!

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Sverre Larsen

Kristiansand, Norway

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