If you are a regular explorer of the internet, regardless of whether you do so through a laptop or a mobile phone, chances are quite high that you must have run into unsolicited adverts. Not only that, it is also very possible that you must have come across an avalanche of pop ups from only-God-knows where. Well, those instances can very well be interpreted as the consequences of the connivance between your browser and the ad companies powering the websites you were visiting.
The browser, which has already collected and stored your data such as location, age, sex, browsing history, etc, clandestinely goes on to sell it various ad companies to generate revenue. The company that owns the browser alongside the ad companies and the websites smile to the bank from selling your data. Yet, you do not even get a dime from any of the conspiring parties.
It is very difficult to say exactly how much Google Chrome, one of the most widely used browsers on the planet, each year makes from ad revenues. This is because the information is not available on the internet. But we can confidently say that the figures would run into billions of dollars, considering that Microsoft’s Mozilla, which has only about 8% of the market share, made an estimated profit of $451m in 2018.
For Chrome, which has well over 50% of the market share, the revenue will be staggering. Small wonder, Google tucks it away from the public glare.
Other prominent browsers such as Opera and Internet Explorer are not left out as they continue to engage in surreptitious data mining and infringements, all in the bid to make profit by any and whatever means possible── that is even if the users will be reduced to commodities.
The beautiful thing is that the consciousness of the consumers is on the rise. More netizens are getting aware about data privacy and security and are doing everything within their capacities to keep themselves safe, safe from data predators. For instance, the number of people using Brave, a browser which does not only protect the privacy of its users but leverages BAT, its native crypto token, to reward them.
Recently, the progress of Brave took a more glorious course when the team behind the project announced that the crypto-backed browser has surpassed Chrome on the number of reviews it has gotten from users on Google’s home ground ── the Playstore.
So far, Brave has garnered over 238,000 reviews on the Google Playstore and now has over 19 million users monthly. Also with a rating of 4.8, it ranks higher than Chrome which has a rating of 4.1. Although Brave is far from being a threat to Chrome at the moment if we look at the billions of users the latter has on monthly basis, it is clear that the future is drifting towards browsers that can protect the privacy of users and even reward them for their time.