Mass Manipulation By Search Engine

in #technology2 months ago

google-search.png

The search engine is the brain of the internet. People take for granted just how significant an internet search engine is. The internet is this network of billions of different web pages that is impossible to navigate without a guide to take you where you want to go. A search engine is like a map in uncharted territory—a vast territory that is easy to get completely lost within.

Google, Yahoo, and other early search engines provided that map for the internet, which led to their rapid success in the early days of the dot-com boom. Useful search engines turned the wild frontier of the World Wide Web into a navigatable online community by giving you the information you wanted and needed. Google survived the dot-com bust because they had the best search engine, and it led to them becoming a massively successful company worth billions of dollars.

When you entered terms, keywords, and questions into the search engine, Google delivered you results you were looking for. As a result, they gained a sort of monopoly on internet search—not a true monopoly, as they had competitors—but they acquired (and still hold) the majority of search queries on the internet. Once you acquire that trust and user base, it is extremely valuable and gives Google an immense amount of power. They began to capitalize on that user base by inserting ads into their search results, then branching off into other venues such as Gmail, YouTube, and Docs.

But Google's bread and butter has always been its search engine. Google gained their users by providing the best search results, but once they had that massive user base, they could begin to not focus solely on providing the best search results. They could instead accept payments from advertisers to prioritize their preferred pages for certain search results. And they could crony up with government agencies, corporate sponsors, or wealthy donors who might want certain information down-ranked from certain search results and/or other information top-ranked.

The Google search engine is no longer just an internet navigation tool, it is a tool to covertly manipulate public opinion and thereby political action. Certain pharmaceutical companies might pay Google to have searches about their products prioritize positive information from mainstream sources (themselves in the pockets of said pharmaceutical company)—and results for natural alternatives to prioritize negative “debunked” results. Politicians or activists could pressure regulation against Google to coerce them into highlighting positive search results about themselves, their party, and their causes, burying negative information about them, while doing the opposite for their political opponents (highlight the negative and bury the positive).

Once fringe conspiracy theories, these practices became evident in the wake of Trump’s election, when Google and other big Tech companies became more overt in their manipulation of online information to combat Trump whom they saw as an existential threat. Big Tech's manipulation and censorship then became even more blatant during the Covid-19 pandemic, as a heavy hand was used to promote certain narratives (on Google, YouTube, and other internet powerhouses like Facebook and Twitter) while suppressing any information counter to the Covid regime's narrative.

Google search has become to the internet as fish is to water. Google is now a common word beyond its brand like Band-Aid is with bandages. When people say “google it,” they mean search the internet—not necessarily use Google.com (though people usually do). The average internet user does not think twice about their search engine, who controls it, how and why the results are being delivered to them, and what alternatives to Google.com might exist. For most internet users, the only thing that exists about any topic in the world is that which is delivered on the first page of Google search results. And oftentimes they don't even scroll to the bottom of the page—they simply click on the first result: the Wikipedia page about the topic. (Wikipedia is a whole other problem with similar biases and compromises to that of Google.) Any information on the second page of Google search results may as well not exist.

As it is, Google has an unprecedented amount of power over public opinion, more than any newspaper, radio, or television propagandist could have ever dreamed of in the past. Google has billions of users and can influence what they think about everything through their search engine. (The same applies to Facebook.) Albeit tech companies cannot force you to change your mind about an issue you are passionate about, but they can slowly plant information over years and frame it in such a way to influence you to think certain things—especially for issues you are not passionate about. If you haven't already researched a topic, you are more likely to take the first Google search result for granted.

For instance, when war broke out in Ukraine, most people in America knew little to nothing about the history of the country and its relationship with Russia. So the first thing they did was go to Google. How many clicks would it take to get information about the expansion of NATO and reasons for Putin's invasion other than cartoonish villainy, psychopathy, and insanity? Or information about the corruption of the Ukrainian regime and their relationship to Hunter Biden? One too many. Hence everybody supports the Current Thing® and unabashedly "stands with Ukraine."

With Google's power over the minds of billions of people, they could manipulate politics and essentially control the entire world. But I do not suggest Google is actually in control of the US government, rather the other way around. The US government—or certain factions within the deep state—have gained control of Google (or perhaps they've always had control, as Google’s initial funding came from the CIA venture capital front, In-Q-Tel). It is most likely the US deep state (the military-industrial-pharmaceutical complex) that is forcing Google to do their bidding and manipulate search results in their favor. Don't believe me? Just google “ivermectin.”

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The term "technorati" was often used to describe people who used technical skills to control the public perception of technology and politics. There was a popular forum by that name.

Googlebot developed a Page Rank feature . The feature simply counted all of the inbound links to web sites that appeared on web sites and forums to determine the most popular sites.

So, one could manipulate Google results by generating links. Google added features to block spammers.

"spam" is often in the eye of the beholder. Google would tag sites they did not like as spammers and those they did like as trusted.

The technorati became skilled at using the anti-spam features in conjunction with their SEO efforts to dominate the search engine results.

Anyway, the current state of affairs is quite sad. The best we can do is remind people that search engine results are suspect.

and, of course, people should stay away from ivermectin 'cuz Trumpers want to fight COVID with horse medicine.