Dieter Rams, a man who has heavily influenced modern Design

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Dieter Rams, a designer who made his name shaping Braun's popular products in the 60's, is still alive and stopped over his desk churning out beautiful things.

"I think design has great responsibility for the future" (Dieter Rams).

He has also worked with other people and companies in the process of product development, and over the course of the years, came up with 10 solid design principles.

Most products that are easy to use and straight forward to figure out have elements of Rams' principles applied within them. Think of any website that was wonderful to interact with, or vehicle that gives the least trouble to use, you can't help but appreciate the thought process that went into every detail for your convenience.

The most popular tech company on earth, Apple, retains most of its loyal user base due to the simplicity of its product usage and application of consumer sensitive approach to business as seen in its store designs and customer care.

Even Johnny Ive is said to draw a lot of inspiration from Rams' works...

https://readymag.com/shuffle/dieter-rams/



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