Google Wants to Up-Sell AI Security to Gmail Customers

4 months ago

Google wants to up-sell enterprise Gmail users for AI security enhancements, when in reality the feature is mitigating the advances that attackers are making through their own innovative use of AI, making their Social Engineering attacks more effective.

I am a firm believer that cybersecurity can be a competitive
advantage and even generate new revenue for organizations.

…BUT up-selling cybersecurity features only makes sense when it
is an over-the top capability and not foundational or necessary to preserve the
current risk mitigation levels. Keeping spam, phishing, and malware out of the
Inbox is fundamental for security, privacy, and safety.

Don't upsell this capability Google. There are other options for
add-on features. This is needed just to maintain cybersecurity risk parity with
attackers.

Watch the full video where I discuss the issue more in depth and
give some examples of innovation that would be embraced by enterprise customers
for additional costs.

Follow me on LinkedIn: https://www.linkedin.com/in/matthewrosenquist/
and on my YouTube channel for more Cybersecurity Insights: https://www.youtube.com/CybersecurityInsights

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7 comments

@ultimus 59

4 months ago

What the heck Google? The attackers are using AI now, and you want to charge to defend against a tech you heavily invested in?

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@irivers 56

4 months ago

I think that Google's AI security will emerge as a must have product ... as Google's AI is probably the single greatest threat to our personal security today.

This is such a great sales strategy as the marketing community has a special word for the practice:

Extortion.

Here Google AI, take some of my money and please don't hurt me or my family.

!WINE

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