When Social Media No Longer Is...

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I was talking to a friend earlier, and joked that this is finally Zucky laying down the law for the unvaxxed (I've decided on this label for now, as it sounds vaguely like the unholy, and I like that). Since then, I've seen this theory circulating, mainly on Telegram, that what if the Zucky Collapse has to do with the other restrictions?

And I started thinking about it. Obviously, not really, because while I think something is happening out there, I don't know that it has any connection.

Still, I got to wondering - would life without social media be so bad? I've been studying a lot of marketing lately, and the one thing they keep repeating is, marketing is ever-changing and full of surprises. But a world without social media completely, now that's a surprise no one would see coming.

What would you lose if you were unable to access your social media accounts ever again?

I'm talking all that juicy Zuck pipeline, WhatsApp, Instagram, Facebook, and so on. What would you lose? Or more importantly, whom? A brief inspection showed me that I've got the phone numbers of all those important to me, but what if you didn't? What if you were to wake up tomorrow, and find all your social media accounts deleted? Would you still have access to all those who might mean something to you?
It seems to me we leave up a lot of our communication, and keeping in touch to social media. Oh, you've got them on Facebook, you don't need a phone number. But maybe they can disappear, just like that.

We've become so accustomed to relying on social media, that it's nigh impossible to even imagine now that it might all be gone one day. Now, I think that's frightening and fascinating at the same time, how we assume it will be there tomorrow, and the day after. But what happens when social media no longer is?

I mean, it's probably not gonna be today, or tomorrow. But it could be soon, and what will our lives be like were social media to disappear?

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Poison Pipe, Sealed Shut

One of the first things that comes to mind, inevitably, is that news (and implicitly, propaganda) would spread a lot more slowly. But as long as the Internet survives, it would not be too badly affected, and I don't think that it'd be a worthy trade, anyway. I still think that the Internet, by and large, is an amazing stream of opportunity. Knowledge-wise. Career-wise.

But social media brings with it so much poison, not just political. And that, well, maybe we could do without. I wrote the other day about the addictive patterns of social media use, and how most of our days are poured into texting aimlessly. So what if that was to suddenly disappear from your life?

I think it's interesting, because as I said, you'd find a way to communicate with your loved ones, albeit more rarely. We've built this reverence around calls and texting, that might push us to truly communicate, rather than exchange meaningless messages. Besides, SMS texts are limited by nature. It's unusual, to say the least, to share memes or videos over SMS, so that in itself would constitute a change in our texting habits.

You're okay not using, as long as no one else is using.

Maybe I'm biased, but I've seen within myself in these hours of the Zucky Collapse an ease, and peace. Ironically, I'm not anxious about missing from my social media accounts for several hours now. And you know why? Because I'm not really missing, not as long as everyone is. From what I've gathered through Telegram, this seems to be an issue over a hefty chunk of the world. It certainly is here, and most of the people I'd wanna talk to are here. So they don't know I'm missing.

I noticed that once you consider yourself freed of the responsibility to be present, switching it all off becomes remarkably easy.

So how do you free yourself of that responsibility once Zucky comes back on the line?

... Oddly enough, my Whatsapp seems to have come to life just as I was writing the above sentence. So maybe I'm on to something here? Is there anybody out there? Just nod if you can hear me...



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8 comments
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Those few hours were so blissful. My gut tells me they were nuking data that would tie them to the accusations that the whistleblower laid out in the 60 Minutes interview.

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Oh yes, I've seen this theory as well, and I think it most likely, out of what's surfaced so far. Still, it was strange, the whole world being quiet like that all at once... or was that just what we perceived?

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(Edited)

I read Zuck's formal announcement/explanation of the outage and it almost made me gag. A total spin. It was strange but, for me, mostly in a good way. I mostly use Signal for messaging so I was still connected to my network.

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Yes, I felt the same! I was glad to have an excuse not to talk to people. Though of course, there were ways to get in touch, if necessary. I was surprised by the rush to Telegram from my non-Telegram friends, though. Were they so desperate to communicate, and not break away from their texting routine, that they immediately needed a replacement? Honestly, I don't know, but I relished the moment. Maybe they collapse for good, one day. Not all, you'd still need to keep in touch with people, but the most addictive ones. Imagine the decrease in depression, and the change on society overall.

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The solitude was nice actually. Facebook was already in decline before the outage. I think it peaked years ago. Most of the users seem to be GenX and older now. There are lots of other competitors coming up, including a few blockchain-based TikTok clones that I'm really excited about. Not that we need more of that kind of communication but at least it will be decentralized and won't be driven by algorithms that divide us further.

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I've been trying and trying to understand TikTok and I just... can't :X so hopefully, we're also heading towards a smarter social media platform? Here's to hoping, at least.

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It certainly has taken the world by storm and helped to shorten our collective attention span even more.

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