Thank you for your informative post. You listed some principles that I did not follow. At this time, I mainly write about energy production. I don't have many popular topics left, so I'll be moving on to another category soon.
Principle 2 presents a challenge as the more unpopular forms of power are difficult to research. Due to the lack of popularity, it is difficult to validate a lot of the information, so it takes longer. I'm working on ways to speed things up with services like Google Alert and make the information more relevant.
Another issue I go through with meeting the intent of Principle 2 is the dates of information during my research. When writing about coal power, for instance, there isn't that much information posted daily.
You've also listed a couple of other things I don't do when writing: Social media, collaboration, etc. I haven't thought about those yet, so I'll work to incorporate them.
I find that it has been challenging to start out blogging AND find the recognition needed to build a following. Thanks to your post, however, I believe I will find it a bit easier to get started.