Be Ready to Spend to Grow! Notes on @risingstargame and HIVE Marketing

about 2 months ago

There are three primary niches that I see capable of getting out of the $BTC cycles. There are no good reason why all these vastly different niches should have their price action together. What we currently have is speculation trickling down to smaller and smaller cryptocurrencies that put them in a cycle of constantly being overvalued or undervalued. The niches that I most expect to decouple are,

Gaming
Social Media
DePIN

HIVE already has two of those figured out and @threespeak should eventually bring us firmly into DePIN with their data storage + other features. Read SPK Network Whitepaper. There are some amazing plans that can bring in a great deal of value to HIVE. What I fear the most is if the project would have enough funds to develop fast enough. I do not want to see them be too late to the market. It will be very tough competition to enter a market with projects with 100X the budget.

I Have Not Bribed The Big Boss

This is part of Daily Achievements. I have to send 0.001 HIVE to @risingstar2 account to earn 1 STARDUST. There is a 2X multiplier for creating a recurring transaction. The problem is that the way HIVE is doing it at the moment is too restrictive.

There is a limit to how many payments and how long the recurring payments can be continued. I described my thoughts and the process I went through in this article and the process was certainly not an intuitive one. A user who is not tech savvy would have easily given up.

A transaction like the one above does did not work. After some trying around using different wallets I only managed set things up for 30 days. Else I would get the following error message:

Things Have Improved Over The Month

A day is not counted as 24 anymore. When I tried the following transaction today, it worked perfectly fine as it should be. These improvements are great for things such as subscriptions on the blockchain. @leofinance team has already invented encrypted content on HIVE that is paid with $HBD ($5 per month at the moment).

Ethereum is Catching Up

Nobody truly gets to a have a sustained technological moat in cryptosphere. Even if nobody copies your open source code, they could end up with a similar feature set through following what the users want.

These transfers can be managed without much difficulty. After Pectra get released in Q1 of 2025, Ethereum and eventually its clones will have similar features. Continuous innovation is a must to stay ahead the competition.

Innovation is not the only path towards success. It would be great if having the best product or the best technology was all that was required. The reality is marketing can take a project very far even if that project does not have much merit. We have seen many blockchain social media project come, eclipse HIVE and then fall back. DESO is one of them.

Do You Remember @stickupboys?

I knew familiar with them when I became a part of @risingstargame community. I have even bought a Music NFT from them. That is one the special things about @risingstargame NFTs. Players get to invest in more than Cards for gameplay and some of these Records and make certain Special Missions accessible to you.

They have been successful outside of HIVE in an overlooked niche. These overlooked places can have some of the best returns for the efforts put in. There was even a DHF Proposal with a very low asking price to help them crate more GIFs. Unfortunately the Whales we have on HIVE would rather have inflation eat away what we have in the form of a stablecoin. We have 22,795,859 HBD and real inflation is not going to be at 2% with the way USA is handling their interventions.

These small things could help HIVE + DAPPs in the long run. Explore the GIFs here. There are 464.3 million views so far. The onboarding process is not very hard anymore. New users can easily get a new account and try out what HIVE has to offer. What we need are means o reach more eyeballs and tools to retain users. These are ~2.5 million HIVE accounts with only 0.06% of them being active users.

Games + Microblogging is a Powerful Combo

It is extremely easy to get started with a simple game and then interact with other players and non players in cryptosphere. We must not squander our potential. Both gaming and social media can move independently from $BTC as long as we have users who are coming and staying for gameplay and/or community.

The current focus after the 2024 Presidential Election in USA is mostly centered around BTC. Some of the money that go into BTC will find it way to HIVE + DAPPs. We would be able to onboard more users. Whatever we do, our results can be multiplied by having great marketing and user retention.