The recent forest fires in the Amazon basin have caused a side effect that is also important to look at. While the activity of the internet might not seem to be as important as keeping the rainforest alive, the fact remains that so many of us rely on the internet and Google searching for our information, that the future of the planet is heavily influenced by what Google shows us when we search. I recently explained some of why Google’s search results are so skewed – they ultimately weight the results in favour of what they call ‘authority’ - so even if a page is less relevant to your search or not the highest quality page available, you may still see it at to the top of your search results due to the website it sits on being deemed ‘high authority’.
This is part of why people have been experiencing that when searching for information on the Amazon fires they actually get links to buy the company ‘Amazon’s tablets branded with the name ‘fire’. So as people’s passionate intent to protect themselves and help the planet drives them to search for information on Google, they are instead pushed to buy more products. Since the capitalist drive for ever more profit is likely behind some of the fires in the Amazon, this understandably does not sit well with environmentally conscious internetters.
Many web users have put out calls for Amazon (the company) to pay to help save the Amazon rainforest – but here’s the thing.. As long as humans can actually survive without the rainforest, it’s destruction FINANCIALLY BENEFITS the Amazon company. Why? A) The more cheap products come out of South America, the more competitive the market becomes and the more products are sold. B) The less important the Amazon rainforest becomes, the less traffic there is searching for that keyword and the less competition the Amazon company has in search engines to rank in results.
The destruction of the rainforest is a boost for the Amazon marketplace’s SEO programs. Their profit margin increases as the forest burns. When there’s none left, Jeff Bezos wins more billions! Yes, this is actually true – it’s part of why the basic capitalist equations that fail to factor in the planet that they are built to exploit could well be part of why we become extinct!
Would Jeff Bezos spending millions or billions to help the rainforest help the situation? Possibly, to some extent, since it seems the Brazilian government aren’t doing a great deal. Their position is continuing denial of reality. This is sadly, much the same as some commenters online – who have been pointing to NASA’s statement that the levels of fires in the area are not unusual compared to other years – however, Brazil’s space research centre has stated:
“According to Brazil’s space research centre, Instituto Nacional de Pesquisas Espaciais (INPE), wildfires in the Amazon rainforest hit a record number this year: 72,843.
This figure showed a sharp increase of 83 percent against the same period in 2018, marking the highest since records began in 2013.”
So clearly there are biases and agendas at play, even in this most important topic for humanity.
While it is tempting to pressure companies like Amazon to take steps to save their namesake – it remains ALL of our responsibilities to do what we can to bring balance, including, as I pointed to in my previous video, reforesting our own regions and becoming sustainable producers of our own plant based foods for starters.
Wishing you well,
My previous video on the Amazon fires: https://www.ureka.org/videos/watch/109802/the-amazon-is-on-fire-why-environmental-false-flag-attack-what-can-we-do