Growth hacking is a general term for the employment of techniques concentrating on growth in startups. Growth hacking is very useful for new startups running on a slim budget.
The general idea is to create adequate visibility for the business while spending as little as possible.
Who is a Growth Hacker?
A growth hacker is somebody who utilizes inventive and modest ways to assist businesses and startups get and hold on to clients. Alternatively, growth hackers can also be called growth marketers, though the roles and responsibilities of a growth hacker extends beyond marketing alone.
A professional growth hacker should
- Be aware of the most effective approaches for growing a business
- Be able to decide on which channels are appropriate for securing clients
- Be able to analyze data in order to measure successes and failures, among other roles.
How Growth Hacking Works
Does growth hacking work and how? The answer is quite simple, for every startup, it's involves being aware of factors and strategies that fuels the growth of that specific business, and paying special attention to those strategies.
In any case, the intention is to drive traffic and visitors to your website, turn those visitors into users, and retaining visitors as customers.
A little guide to beginning Growth Hacking
Here's is the way any company can begin with growth hacking. Initially, you need to make sure you have a product that people want and are inclined to place commercial value on it. this will assist you creating a buyer persona for your product.
Customer feedback is important, because well, you know the product is meant for customers which automatically gives them a say in product development decisions.
A/B testing is also very integral in order to come up with powerful growth hacking strategies.
Growth hackers could also utilize social media marketing and pay per click (PPC) ads to showcase their business.