Registration takes 10 seconds. No verification is necessary. Unlike facebook, there are no ads, groups, pages, etc. Only a news feed from the people you follow.
What really makes me talk about it is how easy it is you use. I'm marveled at how fast it loads and how intuitive it looks. You can make new contacts with people who are very likely going to read you.
The dev is https://sunshine.social/@DaltonEdwards, the same developer who is hosting steemmonsters.club for free, https://1mb.site. Sunshine Social was sold it to an indie intrepreneur, Micah Iverson. Let's see how it all turns out.