Aleksa's Book Review: I'll Have What She's Having

To be quite honest, this book didn't really do much for me in its first 2 thirds. It's a capable but dry tome on game theory, evolutionary biology, group-think, and the creation of memes even though that word is never used. If it were just up to this part of the book, it would be a 4/10 and quickly forgotten.

However, chapter 6 pulls one of the finest truck driver gear-changes I've ever seen in a non-fiction book. It goes into the concept of "cascades" or the virology of ideas, primarily focusing on the imitation and "nothing new under the sun" understandings of metasocial dynamics.

Several amazing concepts are introduced and expanded on: hedgehog and fox thinking, conversion thresholds, social idea-scaling, and a brilliant 4-quadrant map showing methods of thinking that are normally subsumed under "Homo Economicus".

I heartily recommend this book as an introduction to memetic theory, and as the field may only grow in the future I'm looking forward to more works like this one that distill difficuly and complex ideas to potable material.
8/10