The financial markets and big business want to turn everything into subscriptions. The process is called rent-seeking. Big business loves rent-seeking because it is easy and predictable.
The unfortunate result of a subscription economy is that everything becomes mediocre. People end up having to live with what ever the tenement lords of the public want to force on people.
Hopefully crypto will provide an alternative to the rent seeking economy by providing a lower cost method for selling differentiated services.