Which company might be next to get involved in the metaverse? We are already hearing about those like Nike and Disney who are looking to establish their footing in this market.
For Nike the metaverse is going to include NFT shoes that are made for a virtual world and they have also filed several trademark applications as well, preparing themselves for branching out into this area. Last year we saw that Nike bought virtual sneaker maker RTFKT, so how long until you are interested in owning a virtual pair of Nike shoes? No doubt there will be some, maybe many, but there will also be millions who could never dream of caring about owning virtual clothing or shoes.
That isn't going to slow the metaverse down any. Real estate sales in the metaverse are expected to surpass $1 billion and after Nike and Disney there are others who are also looking at getting involved like Adidas.
Adidas has already sold over $22 million NFTs, this means roughly 30k NFTs had been sold.
How many might opt for online experiences over in-person ones in the future?
Previous surveys have suggested that large portions of consumers today are already saying no to the metaverse though many still are unable to define the term.
Different mobile apps are already using the term to try and attract new users, there are hundreds of apps that are using the term. Zuckerberg previously estimated it might take 5-10 yrs before we see the metaverse and its key features become more mainstream.