LESSON 1: MAKE A GREAT PRODUCT
Since 1981, we’ve observed success, strategy, inspiration, and innovation. Very few entrepreneurs have managed to accomplish what Steve Jobs did: create an excellent product. From its performance to the physical space each one occupies, the design, and the beautiful box it comes carefully wrapped in when you buy an Apple product you know what to expect. For Jobs: (and thousands on his team, of course! After all, Rome wasn’t built in a day, or alone!) product quality comes first and not just a great packaging and excellent marketing strategies. The key is that the product is excellent. In his own words:
It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do. So you can’t go out and ask people, you know, what the next big [thing.] There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse. Steve Jobs Quote.
LESSON 2: DON'T SELL PRODUCTS SELL DREAMS
Apple’s strategy involves selling their consumers a global package of dreams, personal experiences, and status, and it makes almost all other products go unnoticed if they don’t carry the Apple logo.
As we said before, Apple managed to reinvent products that were already on the market. You know when you buy an Apple product, you’re not only buying a great piece of modern technology, you’re buying a little piece of ideology to put in your pocket. By carrying it, you adopt the visions that Steve Jobs had: dreams can be fulfilled, take a position in life and stand up for it, don’t squander your life living by someone else’s rules.
By carrying it, you adopt the visions that Steve Jobs had: dreams can be fulfilled, take a position in life and stand up for it, don’t squander your life living by someone else’s rules. Be true to yourself.
Apple is different from all other brands because, for Steve Jobs, consumers weren’t just consumers, they were people. People with dreams, hopes, and ambitions, and he got Apple to create products to help them achieve their dreams and goals.
Apple has always been innovative, from their products to how they market their message. An example is when they launched their famous Apple commercial “1984” (which we can see below). It demonstrated why 1984 wasn’t like”1984″ after it came out. It was like some sort of marketing event, where the campaign itself was so revolutionary that the media even covered it like an event.
LESSON 3: FOCUS ON EXPERIENCE
Think Different Think like Apple or Nike.
Focus on creating a universe of sensations, experiences, and values that the person gets when they buy your product. Analyze how it feels to use and buy your products, and think about what you need to improve, and what you need to focus on. When you purchase your Apple MacBook Air, you’re not only buying a computer where you can do your work,