Assuming a new paradigm shift towards the incorporation of digital internet marketing in small businesses

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Hello friends, I hope you are all well.

Currently there are still business owners who refuse to implement a digital marketing plan for internet, certainly that look for this type of entrepreneurs is respectable, however let's analyze the existing background in all this.

In the contemporary world we live in and with the existing competitive advantages in business it is essential that entrepreneurs can invest wisely and cautiously in marketing campaigns that make them sell more, it is very noticeable that while the competition is greater we must resort to new strategies to help sell, among these strategies is the digital internet marketing.

Certainly there are virtues and benefits that have the power to take marketing as initiatives that provide liquidity competitive advantages to small business owners.

The idea is that we do not see as a drastic idea that small business owners can not succeed in this business world if they do not incorporate into their ranks digital marketing, however it is important to assume that times have changed, and today this change is felt strongly when we observe that consumption patterns have also changed significantly and must be accompanied by a digital internet marketing strategy.

"most freelancers believe that digital marketing is an expense and not an investment", something that requires a change of mentality by a large part of the productive fabric to face new customers and markets.

Despite this remarkable need to incorporate digital marketing in small businesses, there is an outstanding reality in a considerable number of entrepreneurs who consider digital marketing an expense and not an investment, it is a paradigm associated with the old school, where there needs to be a paradigm shift associated with this idea.

If this paradigm shift is achieved, you can face a business market where there is the incorporation of new customers in addition to existing ones, also by changing this misconception also as entrepreneurs we can count on the incorporation of new markets that will help us to make our business more competitive.



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