Guerrilla Marketing: Business Method for Exponential Success

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Every entrepreneur in his beginnings is looking for the magic formula, the unique method to succeed or simply that sufficient impulse to achieve success with his company, but it is in that phase of his business life, where every action he makes in order to achieve what he longs for is overshadowed by a market or competition that hits him right in the face and this has a simple explanation; that every company before launching a product or service, first performs a series of steps, which become their "ritual" to face vicissitudes that arise along the way, now well, these steps can range from surveys, to prototypes that every company performs, to know the pros and cons of your product.

After knowing certain data of the product that is being studied or tested by the market to which it will be sold, companies use an effective method, which has been providing market security to entrepreneurs for years, this method is guerrilla marketing, one of the most used tools in the field of advertising and sales.

This type of marketing requires an excellent execution, where all parties involved are benefited, this is about bombarding social networks, streets, public transportation and even the implementation of information brochures with specific characteristics of the product that has been launched or is intended to be launched to the market.

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It should take into account those unique features of the product or service, to launch successful advertising campaigns, where the consumer is highly attracted by what is being promoted. However, we cannot leave aside the previous commercial study, which will show the population volume that transits through the roads or places where our product will be advertised.

It is important that guerrilla marketing is used in a constant way, only then we will be talking about this type of marketing; if the advertising campaigns are executed inconsistently, we will only be doing a common and basic marketing.

The power of guerrilla marketing is unique, because with it you can achieve user loyalty with the product or service that has not yet come to market and if the product is already available for purchase, it will make those people who have the opportunity to get our product, have the need to buy it and this is achieved with a specific and consistent guerrilla marketing.

Each advertising campaign launched to the market with respect to our product, must occupy every physical space to which the user has access, in this way all the people who can see it, will be programming their subconscious in an escalated form, where they will keep in their memory our product and when they have it in front of them... they will simply go for it without a second's hesitation.

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To understand a little more this type of marketing, we can focus on large global companies, in this case we will focus on a large technology industry as it is Apple, this company has managed to take its guerrilla marketing to a superlative level, because they found a way to create in their users a loyalty to such an extent, that all those users who own a phone, a laptop or any product of this company, can not even look at the competition of this.

When Apple begins to design the prototypes of their products, from that moment begins to fill the networks and all channels of which they make use for their guerrilla marketing, thus creating a curiosity that leads to the creation of the need in the user, to such an extent that they wish with all their life to acquire the product.

This type of marketing is used in moments where you need to give an exponential boost to your brand. Creating loyal users of your products or services; as you could notice, this advertising must be designed in such a way that every person within your population range, has knowledge of your brand, product or service and not only this, but that all people want to be part of your company in some way ... and it is at that moment where you can say that you have an exponential success.



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Hi @yongleantonio, Marketing is the fundamental tool of any business, company or entrepreneur who wants to market a product, today social networks are the most used marketing media because they are less expensive and reach the potential consumer faster.

Very good article.

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Greetings dear friend @yongleantonio, marketing is a fundamental tool for companies, it is an excellent strategy that guerrilla marketing you mention, no doubt it can be very effective, taking into account that it covers several essential channels to reach the consumer and make him decline for the product.

See you later brother, have a great weekend !

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