RE: Why should I post my content on Hive?
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I feel that communities and dapps will help to address some of these issues, together with understanding Hive blockchain as an infrastructure for many things rather than the thing itself. As communities grow and become more sophisticated the Hive trending page will become less significant - people will become more focused on the trending page of the communities they are involved with.
The earnings thing is a bit of a red herring: the crux is about ownership and building ownership and value(s), and these are social value(s) as well as and as much as economic ones. It's helping people move from understanding Hive as an alternative spacebook/twitteringclasses/googletube to a different paradigm altogether with new affordances, some of which we can't even conceive or imagine yet. I agree it's not an easy task - but that is where the excitement lies :)
I think this is the latest in a series of really interesting posts which include the one about choosing where/how you consume and the political effect that has (I'll look for the link later); and the one about the creator/curator flippening.
Communities ought to play a part as people should be able to find the content they want and group together.
Earnings ought to be a bonus, but we need other compelling reasons to join up that appeal to people outside the niches where it has grown.