Color awareness and attention: The art of using colors to get the desired response for brands!
All colors you can find on the scales, can be used alone or in a combination. And they have a meaning and some symbols for what we want when thinking to make brands and design of brands. All brands should be planned, implemented and followed up.
When we are using the business schools on our planet, we should think carefully and with quality about what to do in markets when coming to information, strategies and marketing. Marketing is about getting a product into a market, and it is like loving, you just do it at work! So, humans are to love and to appreciate, and every attempt in the world from every angle is an attempt to affect the markets, and for doing known and unknown things. And colors are affecting your mood, just think about what you get in your attention when taking things into filters. And everything is about love and being in good mood, and you get what you deserve when coming to markets.
So, colors, they have a history and an art where we use them. Even all artists in history have had their ways of understanding societies and organizations by using colors. So, what are the warm colors in life, and what are the cold colors? Human attributions and human biology is such that if we are using red and yellow color, we are engaged in making warmth in societies and in organizations and firms. And blue and green are color we are using to make cold environments. And the impacts and market effects we are making as being inside and/or outside companies are dependent on the conditions that you can see a color, and that you are not exposed for color blindness.
So, what are really these colors? And color is an experience of light with the same and the different wavelenght and intensity, and we get the impact of colors when we orients us in a society, and at the Reeperbahn in Hamburg, there are plenty of sex-shops, and there are lights and colors everywhere. So falling in love with a lady, is just like the psychology and sociology and philosophy that we use in organizations and in markets.
What are we trying to do with brands? Branding processes er typical for many activities that are going on in the business life, and we should try to capture attention to sell as many products as possible in the shortest possible time! So, we should use much red and yellow color, since we when get the pleasure and the effects of getting attraction in business life, and we are either at home or abroad when we are doing different things. And these things we are doing should be reflected in sciences, and they should be funny, interesting, exciting and a bit serious. And making things funny and to get people to pull on the smiley face, that is the best thing we can do. We are buying more, if we are in good mood in relation to be in bad mood!
So, life is about fucking and being cleaning and kissing. And that is how our human nature is, and it has also been such in history, since the early evolution of getting humans. And we can think about the evolution with and without religions, but the point of the markets is that there are people there being interested in what the organizations and the firms are doing. Making brands and symbols are just choices, and these choices can be stupid, or they can be sensible! But we have limitations with regards to time and space when being here on the planet, so we should do something wise, and we should be as rich as we can! Colors are just being used to create and to build strong brands, and the brand history is often important when getting the best and strongest effects of attention, information processing, buying and selling in the markets.
Using colors is just like an art as many things are in life, and we cannot always be sure about what we are doing, why we are doing as we are doing, and which origins, processes and effects different doings have in the markets. But it is better to do something than doing nothing, and advertising, sales and marketing should be our interests in the markets. And everything in life is about thinking, feeling and actions, either alone or in a combination!
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Sverre Larsen
Kristiansand, Norway
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