RE: Online Advertising Fraud - Don't get caught up in the 'real' bubbles!

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There are two reasons why I wouldn't touch FB advertising with a ten foot pole anymore, without even considering the bots and scams. I tried it a couple of times to promote my book when it first came out (not in videos or anything, just "promote this post" for a few bucks). I barely got any "engagement" at all with those posts which made me think it wasn't worth it, and as I spent more time on the platform I began to figure out why (or at least, I think this is why): I myself as a user see the same promoted ad over and over and over and over and over and over and over. They probably count each of those times as one hit toward the paid "promotion"'s limit, instead of me the user as one. So if you pay to promote your post to 1000 extra people, you're probably not putting it in front of 1000 people - but maybe 100 people, ten times each, or something. At least that's my guess. It didn't seem to work for me. 😒



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