ICON system is known to be able to reduce costs by about 50%, time near 40%, and use 75% less materials for the base of the structure.
This is something big. I'm sure with time as they improve their technology, we'd be getting beautiful architectures which otherwise are not possible.
The house which is constructed by the Indian company is an excellent one, considering how the houses are built there. I hope, these houses won't be heavy on the pocket and would be affordable for a common man, because it is normal in India and Pakistan to make a huge profit on new things even if they are supposed to be otherwise.