Art is a diverse range of human activities involving the creation of visual, auditory or performing artifacts (artworks), which express the creator's imagination, conceptual ideas, or technical skill, intended to be appreciated primarily for their beauty or emotional power.
Besides their beauty or emotional power, artworks have value, that can be exploited in many ways. One of which is owning a piece of artwork that not only holds its value in time but increases, giving the owner the possibility of making a nice profit in time. The other option to exploit the value of art is to allow the public to view it. Exhibitions are lucrative, especially if the artworks displayed are rare, therefore of high value.
However, there are downsides we have to take into consideration. Artworks can deteriorate in time. Paintings for example are very sensitive, those paints used in the 16th and 17th century for example can deteriorate exposed to light and temperature variations. Most museums don't allow photographing artworks and trying to keep temperature and humidity at a constant level, but even thought nothing is guaranteed.
The other downside that is becoming a problem is that both time and space are limited. Present technology makes it possible to book and buy your tickets online, so you don't have to stay in line for that, you can even get scheduled for an estimated time to enter the museum but the limit is set, you can't crowd in more people than the place permits.
I remember when I was in Paris, visiting the Louvre museum, I had to wait almost one hour to be able to see Leonardo da Vinci's Mona Lisa, not to mention the long lines outside as visitors allowed in, based on the museum capacity. This is pretty much the case everywhere, it's happened in Amsterdam at the Van Gogh museum and in the Rijksmuseum as well.
Audio guides are also a problem. I've never had enough time to wait and listen to what audio guide are saying. Last year at the Schönbrunn Palace in Vienna for example there weren't enough audio guide devices at weekends, so visitors got brochures instead. A mobile app can take the place of audio guide and solve all the problems (shortage and possible risk of infection too).
This year the pandemic caused lockdown and restrictions damaged art institutions financially pretty badly. Museums had to close and even after opening, social distancing rules cut the number of visitors down. Next year seems to be a little better because the vaccine will be available soon but mass tourism isn't going to happen yet. Hospitality and tourism sector need solutions to survive, smart solutions and not only for now. As I said, some things can't be changed as are limited.
Google Arts & Culture teamed up with over 2500 museums and galleries around the world to bring anyone and everyone virtual tours and online exhibits of some of the most famous museums around the world. source
Google Arts & Culture is a mobile app available for both Android and IOS, that allows you to visit 2,000 cultural institutions from 80 countries, all this sitting at home comfortable, taking your time, without being stressed by the usual crowd or limited time.
Many of the artworks needed to be digitally stored years ago already as there's a high chance they are going to deteriorate in time. Handwritten manuscripts, paintings, original documents from long passed times, these are all stored digitally already.
As you can see, the two keywords highlighted regarding this topic are time and space. Digitalization of art galleries and connecting these databases with the public can solve the problem and make it profitable as well.
OnCell App Builder for example is a platform that allows you to build your mobile app on your choice of device.
Each OnCell product plan comes with unlimited content, unlimited downloads, customer support, and instant updates. The OnCell App Builder is integrated with a robust analytics console, Google Field Trip, and a QR code generator–all of which are accessible for every project. source
Instead of selling 3000, 5000 or whatever number tickets can reach a day, these apps will make it possible to sell tens of thousands or even millions of tickets, depending on the art gallery. Replicas can also be sold as downloadable, visitors can print their copy wherever they are.
Virtual galleries have the advantage of reducing risks. Moving valuable artworks has its risk, like damaging the artwork or even theft. Displaying an artwork in a gallery has the same risks.
The existing paintings obviously have to be kept in excellent conditions, restored from time to time, which costs a lot.
Art is also going through a lot of changes, canvas painting is replaced with digital painting and obviously these artworks are displayed in a digital showroom, available anywhere.
We have NFT Showroom, where pretty much everyone can sell their artwork and get paid in SWAP.HIVE.
VR Centered Galleries
Galleries centered on VR have started popping up in the last few years, starting with Synthesis Gallery. Founded in 2017, it prides itself on being the first VR-centered gallery in the world. It promotes the works of visionaries who are pushing boundaries to create new immersive art forms.
While VR is bringing new experiences to traditional galleries, it’s also breaking boundaries. VR-All-Art is arguably the most expansive art space to date. Art enthusiasts can discover new artists and explore works from anywhere in the world at any time. Through the platform, they can explore Mosaic Kole, contemporary space with installations ranging from classic to modern pieces. They can explore Spectra, a small-scale VR gallery, intended for solo or small group exhibitions and so much more. source
A VR galleries are the future. VR can offer visitors what 2D can't. Even if you're in the art gallery, you're not allowed to touch the painting, sometimes you can't even go close to it for security reasons. Some technology can allow users to go inside the painting, even facilitate imaginary conversations with its subjects. 2D paintings can be figuratively lifted from the canvas and recreated into a three-dimensional setting. What can be more exciting?
I'm not sure of the costs of an experience like this, it may cost more than a ticket to the museum but as I said, it has its advantages too.
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