BENEFITS OF INVESTING IN AN IT APP RATHER THAN ANOTHER APARTMENT

The mobile app market is experiencing a sharp upward spike. And today will be a rather unusual topic related to investments We will tell you why it is better to invest in mobile app development than in real estate.Why order the development of the application, rather than investing in real estate?

Investment is a question that requires you to weigh the pros and cons before making it. What is the advantage of investing in developing an app rather than buying an apartment?If we compare investing in an app with investing in real estate, the first thing to do is to analyze both markets. Given the difficult global environment of the COVID-19 pandemic, the real estate market is not in a good position. The reasons are as follows:

• Decreasing solvency of potential buyers.
• Rising unemployment.
• Companies moving to a remote work format.
• Large buildings are vacant as employees move out of offices, and the business of renting/leasing housing has frozen due to restrictions on movement between cities and countries. Small businesses are also giving up rented space because of the crisis we are experiencing.

The mobile app market, on the other hand, is experiencing a sharp upward spike. In April, the TikTok app earned more money than YouTube, Netflix and Tinder, as Bloomberg reported in an article. This is an example of using a mobile app to make money. Almost any smartphone app can be successfully monetized.
Real estate is a monumental asset. It has a number of uses in which it can be used. These include:

1. A daily or long-term rental property.
2. Office space.
3. Commercial space.
4. Event space.

All of the above are capable of generating revenue. But it's still a very narrow range of possibilities. The application has no such limitations. There are apps:

1. Entertainment.
2. Educational.
3. Selling.
4. Advertising.
5. Combining different functions and others.

Thanks to this, a company that develops its own application on an Android or iOS smartphone gets an advantage. 

The reasons to choose app development over real estate contribution are as follows:

Automate your business with a mobile app.
Mobile app development is a powerful tool for business automation . An app, once installed on your smartphone, is at the fingertips of your customers. Unlike a website, an app is designed to work on a smartphone from the start, so it doesn't overload your smartphone system and loads quickly. This increases customer loyalty and makes it affordable to automate sales funnels. This will require thinking through the user's step-by-step journey from first opening the program on the smartphone to buying or ordering your services. By getting what they want in 3-4 clicks on the screen, a person doesn't have time to change their mind about making a purchase. 

Flexibility of mobile applications.
Mobile app development allows a company to be flexible. Depending on the market situation,it's easy to add new features and special offers for customers to the program on your smartphone. For example promote android app, a restaurant business had to refocus on food delivery during the quarantine. Mobile applications through which people place orders helped them, among other things. 

Communication with the user through an in-application.
In real estate, it is difficult to maintain constant contact with the target audience and even collect analytics data. An app solves this problem much easier.

• After the user installs the app on his smartphone, he can send push messages or notifications within the program. Telling about promotions, discounts and special offers will become easier, and the user will get nice bonuses.
• You can track different kinds of metrics in the app: the user's path from opening the program and to purchase, browsing history, number of clicks on buttons, and total screen time. By getting this data, you optimize the program for a specific person and improve its performance. As a result, both the user and the company are happy.
• The app is an additional source of income from advertising. By setting up targeting based on the collected analytics and providing advertising spots within the app, you get additional revenue from your partners' sales.

In the case of developing an app for Android or iOS, there is no "ceiling" on earnings. Success depends on promoting the mobile app and proper communication with the target audience. By increasing the number of users of your program, you will increase your earnings. Monitor trends and add new features - and the number of installations will grow.

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