sport in the coronavirus crisis

in LeoFinancelast year


Tokenizing sport to mitigate the economic damage that the sector will suffer due to the health crisis caused by the coronavirus is the formula proposed by the representatives of sports organizations that participated, this June 18, in the first conference day of the virtual event BlockDown 2020.

The sports world is facing an unprecedented economic impact due to the pandemic. The stoppage of all sports activities on the planet left the sector without income for more than three months. Big and small clubs in the world, as well as leagues and tournaments, are looking for alternatives to overcome the crisis.


The presentation on “blockchain in sports and entertainment”, analyzed the role of blockchains and the challenges presented by the digital transformation to continue operating, marketing and connecting with fans, now distant from sports venues.

The panel of specialists was made up of José Luis Rosa Medina, head of the Euroleague Basketball sponsorship area; Tyson Henly, commercial director of the French football team AS Monaco; Misha Sher, vice-president of the English agency MediaCom and Kazim Atilla, CEO of the company IQONIQ.

On the role that blockchains must play in the reinvention that sport is considering to overcome the crisis and the impact it has received from the coronavirus. Misha Sher, of the agency that manages the image of the Brazilian Pelé, said that tokenizing the fans' experience will allow the teams to interact with their followers and monetize that experience.

If you want people to feel more a part of the club, actions can be issued to make fans feel like they own part of the team. The future is that fans are participating, that they feel involved and a blockchain allows you to have a stake in the game. Misha Sher, Vice President of MediaCom Sport & Entertainment.


For Sher, the main challenge facing the digital transformation of the sports world is to attract and keep people faithful in the face of such a diversity of options. Therefore, she believes that sports clubs should reward the loyalty of the fans so that they feel valued.

A sample for the world

José Luis Rosa Medina, from the European basketball superleague, explained that the next season will be crucial for the contest in which more than 40 teams from 19 countries participate.

We have found that our audience had a very bad user experience, but now we are determined to change that. So we entered into an alliance with IQONIC and are very excited about the future. Now we have a tool to reward our fans and a platform that will allow us to share information, streaming, and a whole digital transformation that will surprise everyone. José Luis Rosa Medina, Corporate Director of the Basketball European Championship

Rosa Medina added that the European Super Cup has the challenge of recovering from a devastating impact that forced them to suspend 25% of the entire previous season, due to social distancing measures to avoid the coronavirus. For the next date, they will use a token to stimulate the participation of fans.


After a successful first event with more than a thousand attendees and the participation of speakers such as Binance CZ, Erik Voorhees, Jed Mccaleb, held last April; BlockDown 2020 had a summer edition.

Posted Using LeoFinance