How To Optimize a Microblog Like a Champ!

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Short format content is great for virality, and fits right in with our short attention culture and attention economy.

Plus we've got a new microblogging platform on the horizon in Project Blank, a blockchain 2nd layer Dapp from our very own LeoFinance.

With that in mind lets look at ways to optimize a microblog and make the most of that precious short format real estate.

Short format micro posts can obviously be about whatever you want.

For me I'm thinking what works well is content that's fun, informative, breaks news in real time, and entertains.

One downside of short format content is that longer articles typically rank higher in google search results (SERP), and result in more referral links.

What is Microblogging?

Microblogging refers to the act of creating concise posts for short audience interactions, often on common microblogging platforms such as Twitter and Tumblr. In addition to text, a post on a microblog can include links, audio, images, and even video. -https://blog.hubspot.com/

Current examples are Twitter, Tumbler, Instagram, Facebook, Pinterest etc. Unfortunitely non of them are connected to a DeFi platform!

How To Microblog Like a Champ!

From my experience plus a bit of research, here are a few key areas to focus on if you want to bring your microblog content to the next level.

  • Engagement - Engage with people, leave comments, ask questions. Engagement should improve your network effect.
  • Maximize character use. A pretty obvious one really, but put all those characters to good use is all.
  • SEO Optimize your profile and micro posts, more about this below.
  • Link to longer form content to add value and drive additional traffic. Bonus for linking to a site with high Domain Authority.
  • Appropriate hashtags to improve searchability. Helps organize content allowing people to find content within topics of interest.
  • Shareable content can really boost your traffic, think of it as additional network effect. You can always ask for a re-share too, it's fairly normal.

SEO Optimized Microblogging

With google being selective with what it chooses to index, it often gives priority to those with Social or Domain Authority.

How does this translate to microblogging?

I think the opportunity might lay with optimizing your profile for things like relevant keywords and external links. Bonus points if you link to external sites with high domain authority within your same topic.

To give your SEO a fighting chance I would suggest givig the following some thought:

  • Dial in on a set of primary keywords. Use them consistently througout both your profile and content.
  • Setup your profile with SEO in mind. A brief description about what content you post. The use of hashtags and keywords here is key.
  • Hack your profile photo. You could save your profile image with a file name containing your primary on topic keywords.
  • Link to websites with Domain Authority. If you have a blog that's on topic great! If not you could link another site containing your content that does.

Super pumped and ready for Project Blank to roll out!

But I must continue to my mission to stack 1k LEO before hand, only 2 weeks to go, better get moving!

Ciao for now,

@agr8buzz

Posted Using LeoFinance Beta



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