Brave Rolls Out New Privacy Based Search!

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Braves new private search feature is now in beta and it plans to further develop it's indexing to eventually rival it's big tech competitors.


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Some exciting news today for those that are fans of privacy and anonymity on the internet, which should include everyone.

Brave announces privacy based search feature "Brave Search" now in Beta.

The new privacy based search is based off of tech acquired by Brave when it purchased the Tailcat project and its search indexing business "Cliqz search engine".

The acquisition of Tailcat was a clear indication of Brave's intention to enter the search engine space, and it's a great to see they've wasted no time in getting the product to Beta.

Introducing Brave Search beta

The new search engine promises fully anonymous search with no IP tracking or recording of personal data.

To go one step further Brave Search plans to develop a feature called Goggles which according to the Lite Paper GOGGLES: Democracy dies in darkness, and so does the Web will allow, puts some of the indexing and results curation into the hands of the users. it will do this by allows users to customize and curate their search preference and offer the ability to share this with the Brave community.

This is a novel approach to search engine results filtering that I'm pretty excited to see further developed.

While traditional indexing will play a key role in the SERP results, allowing users to shape their own personal results based on preference is empowering, and the ability to share this with others will take the experience to a new level not previously seen in the search space.

This puts the power back into the users hands, allows them to shape their experience and makes all sharing of preferences optional and for the benefits of all users.

It's All About The Indexing

Brave's acquisition of Cliqz search engine likely gave them a nice head start in terms of developing an index, an important part of any search experience.

Websites will still need to be crawled and indexed with ranking of sites based on some form of measurable quality metrics. However Brave wants to do more, it looks like they don't want just another index, they want to push the envelope and create a new and meaningful technology.

Brave plans to make their index and community curated indexing model available "to power other search engines."

I think this is awesome news! I have no doubt that we're entering a new age were internet users are gradually taking their internet privacy more seriously and will be looking for options that are inline with these needs.

I'm a fan of Duck Duck Go but I have to admit that their search experience, the SERP in particular still needs refinement and has a long way to go in order to rival the quality of googles search index and results page.

That said I'm pumped to see that Duck Duck Go is gaining popularity!

There's a need to be filled which is making the product relevant and giving it the chance to find product market fit. While I was travelling this past week in the US I came across this add in Chicago's O'Hare airport.

Do be a stranger.

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I thought that was great to see, and I had to take a picture. This is 2021 and we've seen our privacy absolutely exploited left right and centre by almost every major corporation in existence and now there's a need to create products that move the needle back in the other direction.

Brave Search has stepped up to fight this fight, and empower internet users to protect their privacy, and to go one step further and attempt make this a standard in the internet user experience.

Ciao for now,

@agr8buzz


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20 comments
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Brave plans to make their index and community curated indexing model available "to power other search engines."

I agree that's great news. I haven't used Duck Duck GO for years because I simply couldn't find the information I wanted. It will be interesting to see how good Brave can get to be. We've been somewhat spoilt by the ease at finding what you need on Google, especially for main stream queries.

Brave is going to have to get very good to be able to compete.

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I hope this is huge for Brave, something to really take them to the next level.

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Thanks for highlighting this very important update for all the Brave Browser and BAT Token Holders.

I need to dig deeper into it.

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Right on! Seems like Brave is really going for it, I love that they're taking search seriously and making a play in the space.

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Well I think the search engine is nice but I think I will probably still stick with presearch. Also I am not sure they reward people for using searches.

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cool, what's presearch?

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Presearch is a search engine that gives you crypto for using it. It probably is less accurate than google and sometimes there are issues where it doesn't give results. But a single click to swap to google's results is enough to solve it.

The amount of tokens you need to withdraw is kind of high though.

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Yeah Presearch can be a very useful search engine for earning a little extra crypto while researching information for articles.

I specially like that fact that you can stake PRE token on word and phrase searches.

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Brilliant news for anyone invested in keeping their personal data safe.

I have used the brave browser for a few months now but the addition of a brave search engine will very welcome indeed.

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BAT holders should be happy about this, shows Brave wants to innovate which is awesome!

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For Sure this innovative move should raise the value of BAT and make the holders very happy

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I've been using brave browser for a couple of months it's really a nice app thanks for sharing.

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Great to heare! Brave works great for me, with metamask and hive keychain wallet extentions I can do trading, DeFi, and some blockchain gaming, plus great pop up and ad blockcing when im using those dirty streaming sites :p

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This is good news. For many privacy has become a luxury and it is nice to see a company working towards protecting the end user. I only use brave browser.

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Well said! I can only imagine that privacy will become more and more of a concern for many in the years to come.

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Really. I am already using the brave search engine and as a curious fact I tell you that I had not been able to see my web page in any search engine, but using the brave search engine I have been able to see my web page. That is why I find it a great search engine. I have a question for you. Will you have information if the brave seeker has planned some kind of rewards for its use or referral program?

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