Online grocery forecast increases to $143B by 2025

about 4 years ago

According to the updated predictions of FMI and Nielsen, online food and beverages sales will represent 30% of all omnichanncel food and beverage spending by 2025, reaching US$143bn.
Shoppers aged 45-64 make up the largest number of onmichannel households, with spending growing c. US$20bn over the past two years (faster than younger generations).
About 15% of Gen Z shoppers’ grocery budget is spent online while Millennial spend 26% on online food shops.
It is worth noting that this is now the second time that FMI and Nielsen are updating their predictions of online sales: In 2017, Nielsen and FMI predicted that online grocery sales would hit US$100bn by 2025 which was then updated last year to “between 2022 and 2024”. So clearly the pace of adoption is accelerating.
The latest update is due in part to the logistics and delivery infrastructures being put in place by retailers, with Nielsen/FMI listing an uptick in Amazon Prime members as well as greater adoption of click-and-collect by retailers and meal kit deliveries among several other reasons for the shift in their predictions.

It is worth noting that this is now the second time that FMI and Nielsen are updating their predictions of online sales: In 2017, Nielsen and FMI predicted that online grocery sales would hit US$100bn by 2025 which was then updated last year to “between 2022 and 2024”. So clearly the pace of adoption is accelerating.
The latest update is due in part to the logistics and delivery infrastructures being put in place by retailers, with Nielsen/FMI listing an uptick in Amazon Prime members as well as greater adoption of click-and-collect by retailers and meal kit deliveries among several other reasons for the shift in their prédictions.