Facebook Was Also Interested in Acquiring Fitbit

in #facebook3 years ago

Facebook Was Also Interested in Acquiring Fitbit


The US-based web search tool goliath Google has declared its expectation to gain the main wearable brand Fitbit, however supposedly, Facebook was additionally keen on getting it. Facebook has likewise been growing its equipment portfolio with Oculus virtual headsets, Portal savvy speakers and arranged AR glasses.

The internet based life mammoth additionally obtained a wellness application got back to Moves to 2014. So it may not be amazing that Facebook was keen on purchasing the smartwatch producer.

The arrangement cost declared on Friday by Google was $2.1 billion, however the long range interpersonal communication organization was intrigued at around $1 billion, or generally a large portion of, The Information announced.

The move accompanies Google looking to extend past its center business of online inquiry into equipment, and with Fitbit battling against opponents including Apple.

While Fitbit was among the first to advance wellness groups, it has lost ground as of late to rivals. A study by research firm IDC for the second quarter of 2019 discovered Fitbit in fourth place in a market drove by China's Xiaomi driving the worldwide market, trailed by Apple - which makes the main smartwarch - and Chinese-based Huawei.

Fitbit has presented its very own smartwatch in 2017 however it has neglected to keep pace with the Apple Watch.

Google, which faces pressure from controllers around the globe over its strength of web search, has been boosting its equipment contributions, including a line of Pixel cell phones and tablets, alongside associated speakers.


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Fitbit has a huge data set that could be integrated into their systems to sell all sorts of products, it makes sense why both Facebook and Google were so keen on acquiring it.