Review of @dbuzz Onboarding Funnel + Delegating 50% of My Resource Credits

avatar

This is a time to help a HIVE project help HIVE to have more users in this crucial moment of time. @dbuzz was onboarding ~1200 users every month to HIVE. During the time @arcange was publishing his daily statistics, @dbuzz was #1 or #2 on most days. They did amazing work during the long bear market to grow HIVE.

One might not think of 1200 users as a big deal. What I need you to remember is that this was better than what the other project were doing during the same time. We have to support our winners to even better. The rate of growth should not be allowed to slow down when it is within our power to help.

Delegating Your RC Helps

The problems with @dbuzz account creation is that their account has a very small amount of HIVE Power resulting in less Account Creation Tokens claimed. Other projects have not come to face this problem in recent times. Not having enough ACTs to onboard users could create a bad user experience and even use many potential users. These users may end up at worse or centralized social media projects that are linked to some Token and a blockchain.

I do not have a lot to delegate due to my existing delegations to primarily made to @leo.voter and @zingtoken. I only plan to have enough RC around to perform daily activity without obstructions or waiting. Since my voting power is very low, votes on comments should be below the dust threshold (meaning no payout happens to the account receiving the vote). If there is a plan to share curation rewards, I am very much interested in delegating HIVE Power to @dbuzz. This is how many projects have managed to gather large amounts of ACTs for user onboarding.

The other option is releasing a separate Token for the project and using that to incentivize delegations. This is a very complicated setup that would take precious development time. Sharing curation rewards in the liquid form is method that has been proven to be effective again and again on HIVE, BLURT and STEEM.

The Onboarding Funnel

It takes one click on the website and the user will be sent to https://join.d.buzz page which they will be asked to select a username. Then they are directly greeted to their private keys and multiple ways to backup the keys. Although some users may find the details intimidating, they will be sure to take the backing up of keys as a very serious act.

I blacked out the keys because I though I had already created the account when I picked the username. Giving this impression could create the sunk cost effect in the user and they could be more likely to follow through the entire process to get their hands on the keys and start using the blockchain.

This is likely the final step. I assume a hash of a phone number will be stored instead of the actual phone number of the user. Asking for the phone number anywhere before the end could have created a larger amount of friction. The user has now backed up their keys, taken screenshots etc. It should be too late to give up for most of them.

This is an extremely well designed funnel. There could be a dark mode made for the night owls who don't want a flashbang at their face in the middle of the night. I have to say that @dbuzz has made one of the best funnels to get masses into self custody. A link to Keychain website at the end as an option could be the cherry on top. Maybe it is already there. I don't want to create an account to find out.

This is what I see when I visit onboarding page. The lack of Resource Credits is not an issue that has been fixed. It will remain the same unless more users delegate (RC or HIVE Power) to @dbuzz account. There is a link to https://signup.hive.io which as two more free options. The problem is that these additional steps could create more friction and more potential users could end up giving up and settling for a more convenient but more centralized option.

Posted Using InLeo Alpha



0
0
0.000
8 comments
avatar

Resonator is happy to donate thousands of ACTs to projects that need them. However, there is currently no way to transfer them. Maybe we can get a transfer feature added to the next update to the core chain, any comment @howo or @blocktrades? thanks

0
0
0.000
avatar

I have expressed my desire to donate my ACTs before. I am only a Dolphin sized accounts with 345 ACTs. If enough users express interest, we may get this ability. Even an ability to let another account use my ACTs would be fine. It could be a one time transaction I made to authorize a project use my accounts. We cannot be the only people ready to donate. @dbuzz and other like it should find over 10,000 ACTs if they ask around. All we need is one extra feature for the next hard fork.

0
0
0.000
avatar

I don't think it is a good idea to make them transferable. I actually think the ACTs were a bad idea from the beginning: they were obviously created by Steemit to get away from their promise to use the ninja stake for onboarding new people. Now it is basically just a perk for big accounts. Making them transferable would create a market that would only make it more of a perk for the big accounts.

Having accounts be purchased is the best way to prevent abuse by spammers who will otherwise create as many accounts as they can. ACTs already bypass this to some extent, but it could be much worse if they were transferable.

I think the best solution is a good system for handling lite accounts at the 2nd layer. We're planning to implement this after the upcoming release. My guess is we will have something by the end of Summer. We're also looking at collaborating with the VSC project, as they also have some ideas about implementation.

0
0
0.000
avatar

It is great to hear about the details of what is going on behind the scenes. It is an interesting approach. Will this feature go live after the next hard fork or one after the next?

0
0
0.000
avatar

It won't require a hardfork, so we can release it at any time.

0
0
0.000
avatar

That is amazing to know! Thank you!

0
0
0.000
avatar

I'm starting to use DBuzz more and more.

0
0
0.000
avatar

I'm happy to hear about that. I try to use few front ends every day to help them have better stats for SEO etc.

0
0
0.000