I view HIVE DAPPs as a mostly positive sum game. Even the general front ends we have that serve the same content can be seen as backups to each other or simply a way to explore different kinds of UI. We should not forget the SEO advantages of having many websites providing backlinks to each other on a massive scale. The number of links shared on HIVE front ends are growing at a rapid rate with around 15,000 users actively creating content.

Creating a custodial account on HIVE is as easy as it get anywhere on Web 2. What is difficult is making our existence known and keeping the users around after onboarding them. Games + microblogging is a great way to accomplish this. We should try to go even beyond and create ways to help HIVE users get noticed.

Keep Users on HIVE

If you have used any of the traditional social media or news websites, you must have noticed how each piece of content easily get linked to another and recommendation algorithms make sure that users are kept on the website for as long as possible. A similar effect can be seen with video streaming and MMO games. Keeping users within HIVE ecosystem has many advantages.

• Higher demand for Resource Credits.
• Investors buying $HIVE due to its familiarity.
• Stronger network effect and community.
• Ease of onboarding users brings in more developers to HIVE.
• Frequent users are more likely bring in their friends onboard.

All of these things work together to make having a HIVE account a lot more valuable. Imagine you had to create an all new account for each DAPP you are using! The result will be you opting to use less DAPPs. Layer 2 projects on Ethereum have an easy time growing because there is already a large number of users with an Ethereum wallet that is compatible with the Layer 2s and other EVM Chains. This abundance of utility gives a strong incentive for an individual to create an account.

Tutorial on How to Promote Your Blog

All the basics you need to know are covered in the above liked tutorial. Follow it and you will have a Drop sponsored by you for a very tiny cost. None of the funds spent leave HIVE blockchain. Even if nothing comes out of the Drop sponsored by you, the loss can be easily shrugged off.

Help Users Spend More

It is possible for a user to want to make a purchase or donation but ultimately not complete the process due to some friction within the process. One friction point I see is that there is no easy way to spend a large amount of STARBITS on Drops. Music Promoter makes it very easy to spend large amounts of STARBITS at once.

Establish A Daily Drop Budget

I don't want developers to spend too much time on a feature than would be used by a small number of users at the beginning. Increasing the playerbase is a more important priority. What I would like to see is a simple change where a user can pay in advance for multiple Drops over a period of time (such as a week).

This is similar to how ad platforms work and if you would like to see a blockchain example, look take a look at @ecency Promote feature. It is an easy way to make sure that an article get more impressions for upto 2 weeks with a simple one time payment.

Experiment With These Cheap Features

This is my message to all the authors on HIVE. There is very little to loose if these features do not bring the results you expect. Running a traditional ad campaign is far more work than what is offered to us on HIVE. The best way to show some appreciation for the developers is to start using these tools to promote your work.

Best of Luck With Marketing!

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