KEY FACTS: Cardone Capital, a U.S.-based real estate firm managing $5.1 billion in assets, has acquired 1,000 Bitcoin (BTC), valued at approximately $102 million, becoming the first real estate company to fully integrate a comprehensive Bitcoin strategy with its portfolio of 14,200 rental units and 500,000 square feet of office space. Announced by CEO Grant Cardone, the firm plans to purchase an additional 3,000 BTC by year-end, redirecting rental income into Bitcoin through innovative hybrid funds like the 10X Miami River Bitcoin Fund.

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Source: Grant Cardone/ X

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Real Estate Giant Cardone Capital Acquires 1,000 BTC

Cardone Capital, a prominent U.S.-based real estate investment firm managing over $5.1 billion in assets, has acquired approximately 1,000 Bitcoin (BTC) as part of a pioneering treasury strategy. Announced on June 22, 2025, by the firm’s charismatic founder and CEO, Grant Cardone, this acquisition marks Cardone Capital as the first real estate company to fully integrate a comprehensive Bitcoin-focused strategy with its extensive property portfolio. The firm’s bold entry into cryptocurrency, coupled with plans to acquire an additional 3,000 BTC by the end of 2025, suggests a transformative shift in how institutional investors perceive Bitcoin as a store of value and a hedge against economic uncertainty.

Cardone Capital’s decision to add 1,000 BTC to its balance sheet is not merely a diversification tactic but a deliberate effort to bridge two asset classes historically seen as distinct: real estate and cryptocurrency. With a portfolio comprising 14,200 rental units and over 500,000 square feet of premium office space, the firm has established a reputation for delivering stable, income-generating investments to both accredited and non-accredited investors. Now, by incorporating Bitcoin into its treasury, Cardone Capital aims to combine the predictable cash flows of real estate with the potential for exponential growth offered by digital assets. In a post on X, Grant Cardone declared,

CardoneCapital adds ~1000 BTC to balance sheet becoming first ever real estate/btc company integrated with full BTC strategy, combining the two best in class assets
14,200 units plus half million square feet of A* office the group expects to add another 3000 BTC and 5000 units this year.
Source

This statement encapsulates the firm’s vision of creating a hybrid investment model that leverages the stability of physical properties and the volatility-driven upside of Bitcoin. Cardone emphasized that the acquisition, executed at an approximate price of $102,000 per Bitcoin, represents a $102 million investment, positioning Bitcoin as a core holding within the firm’s $5.1 billion asset portfolio.

Cardone Capital’s Bitcoin strategy extends far beyond its initial purchase. The firm has outlined ambitious plans to acquire an additional 3,000 BTC by December 2025, a move that could see its total Bitcoin holdings surpass $400 million based on current market valuations. This aggressive acquisition plan mirrors the approach of corporate giants like MicroStrategy, which has amassed over 592,000 BTC, but Cardone Capital’s integration of real estate operations adds a unique dimension to its treasury model.

The firm’s strategy also includes redirecting a portion of its rental income into Bitcoin purchases, a concept first introduced through its innovative real estate-Bitcoin hybrid funds. Cardone Capital’s “10X Miami River Bitcoin Fund,” launched in May 2025, exemplifies this approach. The fund combines a 346-unit multifamily property in Miami, Florida, with $15 million in Bitcoin holdings, converting monthly cash flows into additional BTC to enhance returns.

Cardone Capital’s announcement sent ripples through both the real estate and cryptocurrency markets. Within 24 hours of the news, Bitcoin trading volume surged by 15%, with the BTC price stabilizing in the $95,000–$105,000 range throughout June 2025. Analysts at The Block suggest that large-scale acquisitions by firms like Cardone Capital could attract $3–5 billion in new institutional capital to real estate-crypto hybrid funds by 2026, signaling a broader trend of traditional asset managers embracing digital currencies.

The move also positions Cardone Capital alongside other institutional pioneers, such as Japan’s Metaplanet, which holds over 11,000 BTC, and MicroStrategy, the largest corporate Bitcoin holder among publicly traded companies. However, Cardone Capital’s focus on integrating Bitcoin with real estate operations sets it apart, potentially paving the way for a new category of investment vehicles that blend physical and digital assets.

According to recent reports, 18 companies acquired over $1.22 billion in Bitcoin in just five days in June 2025, with MicroStrategy leading the charge by purchasing 10,100 BTC in a single transaction. Other firms, including Norway’s K33 and Paris-listed Blockchain Group, have also announced plans to bolster their Bitcoin treasuries, reflecting a growing consensus that Bitcoin is a legitimate financial asset rather than a speculative gamble.

This corporate buying spree has not gone unnoticed by regulators. In the U.S., where cryptocurrency oversight is tightening, large-scale purchases by firms like Cardone Capital may draw scrutiny. Additionally, Standard Chartered has warned that a Bitcoin price drop below $90,000 could trigger liquidation risks for some companies, potentially harming the asset’s reputation. Despite these concerns, Cardone remains optimistic, citing Bitcoin’s stability as a hedge against inflation and geopolitical unrest.

Cardone Capital’s acquisition of 1,000 BTC and its plans for further expansion mark a significant moment in the evolution of institutional investment. Cardone Capital is blending the stability of real estate with the transformative potential of Bitcoin. With this, the firm is charting a new course for asset management, one that could inspire other real estate companies to follow suit. As Grant Cardone stated,

With over $5.1 billion in assets under management and a clear vision for the future, Cardone Capital is not only diversifying its portfolio but also positioning itself as a leader in the convergence of traditional and digital finance. As the cryptocurrency market matures and institutional interest continues to grow, Cardone Capital’s bold move could catalyze widespread adoption, bridging the gap between brick-and-mortar investments and the decentralized world of blockchain.

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Information Sources:

• Grant Cardone/ X
• Cointelegraph
• beincrypto

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