People are starting to get very creative with AI. It should come as no surprise that the adult content (porn) industry is involved. Historically, this was one that was quick to adopt new technologies.

What is interesting is the individuals involved are the ones embracing it. While AI generated scenes and films appear to be occurring, the real change is the fact that individuals are applying AI as a "force multiplier".

This is one way that things are changing completely.

Welcome to the world of AI clones.

Adult Stars Turn To AI

Hollywood is wrestling with the topic of AI.

Some celebrities are openly to start embracing it. They realize that this is an inevitable outcome and are doing what they can to get ahead of it.

Others are anti-AI, exerting great effort to push against it. It is a simple realization that this is going to have a catastrophic effect on most jobs. While some might still find work, the numbers will diminish.

Porn stars are finding a different use for AI. They are expanding their each by having AI clones engaging with "fans".

Adult content platform JustSext lets users have personalized conversations and create on-demand content with the likeness of their favorite erotic creators.

“Your AI Girlfriend from Real Creators — One Message Away,” the homepage reads, inviting fans to chat with artificially created versions of about 45 different models.

The AI does the work and the individuals rake in a portion of the profits.

The digital twins are trained with the personalities, voices, and mannerisms of real life NSFW influencers including Sophie Dee, Lena The Plug, and Brody Jean Tyra, who are all licensed with the company.

Models can sit back and relax while raking in half the total revenue as their AI personas do the dirty work for them.

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This is technology at work.

Okay, it might not be exactly what the brains behind AI imagined when they first started pushing the technology forward. Most of the big promises were about productivity, research, medical breakthroughs, and maybe a better way to organize information. But once a tool gets into the hands of creators, entrepreneurs, and people trying to make money fast, it almost always ends up being used in ways nobody planned for.

That said, that’s not really unusual. A lot of the biggest internet-era wins came from uses nobody had on the roadmap. Few of the early Internet pioneers probably imagined that Twitter would become one of the main utilities of the web, shaping news, politics, marketing, and day-to-day communication all at once. The same pattern tends to repeat: a technology starts as an idea, then gets repurposed by the market, and eventually becomes something far bigger, messier, and more practical than the original vision.

The Future of Entertainment

I am of the opinion that AI will completely dominate the entertainment industry.

For the most part, celebrities are 2D images to the majority of the people. We have never seen them in person. They appear on a screen, either in a movie or a show, and then in interviews. Unless we engaged with them personally, or perhaps saw them walking down the street, we know nothing about them.

Who ends up surviving?

This is tough to estimate. If we think back to the earlier days of the internet, newspapers were the first major casualty. Hundreds of them closed up within a few years. The same happened to the record companies.

How things will look is impossible to predict. What we know is things will be different. The business models presently employed are almost obsolete. Something new will emerge.

Labor is becoming a commodity, and that is the part people still seem to be underestimating. If a machine can generate what used to require a writer, an editor, a designer, a performer, or a support rep, then the work itself starts to look less like a craft and more like an output. That changes the whole equation. Companies stop asking, “Who can do this best?” and start asking, “How cheaply and quickly can this be produced?” Once that mindset takes hold, the pressure on human labor gets intense very fast.

The fact that GPUs are already producing things that traditionally took people should be a warning sign. These systems are not just assisting with work anymore; in many cases, they are replacing the first draft, the first response, or even the entire interaction. And that shift is still in its early stages. The models will get faster, more accurate, more persuasive, and much easier to customize. What feels impressive today will likely look primitive a year or two from now.

That is why this matters so much. The technology is not standing still, and the uses for it are expanding in real time. As the tools improve, more tasks become automated, more jobs become vulnerable, and more businesses will realize they can do more with fewer people. That is not a small trend. It is the beginning of a much larger structural change.

Historically, porn was an early adopter with other industries following later. Will that be the route taken with AI?