RE: Let's Grow: Optimizing Hive's 'Breakaway Communities'!

Hi, as mentioned, Hive Engine has had some of these featues for a long time. However, they charge very high fees to create such websites and then also fees for maintenance and new features. This puts them well out of the reach of the majority of potential users. Even projects that could afford them will think twice, due to the lack of proven success with such Hive Engine projects and the relative risk/benefit ratio.

It's also important to consider that The tribes all utilise a Layer 2 token, so they are more than just a Hive powered site. They are also a self contained token, which means that just like Hive and all other Layer 1 tokens, they need careful economic management in order to perform well. This kind of management is well outside the understanding of most people - and so it is not surprising that they do not thrive. As @crimsonclad has pointed out in recent threads, the majority of successful crypto projects make use of 'market maker' 'services' behind the scenes in order to manipulate their prices. This is something that is unlikely to take place on Hive Engine tokens - as far as I know, though I don't know all the details.

Looking at the list of Hive Engine tokens, the only ones with any meaningful trading volume that I can see are the Splinterlands related tokens, the swap tokens, LEO and a few others. These are primarily tokens operated by the more experienced tech and entrepreneurial teams on Hive. This reflects that successfully operating a token requires a substantial degree of background knowledge, time and focus.

Operating a breakaway community is not the same thing as operating an L2 token, though it would make sense for projects to attempt doing both in some cases.

If we look at the number of new websites that are created daily (something that I have experience of as someone who has run a web design/marketing company), we see that large numbers of 'normal', non crypto/hive, websites are created every day. The success rate of these sites is also very low - only a small % grow beyond a small size and have longevity. This shows us that, again, online growth of websites - like crypto tokens - requires dedication, skill and attention to detail. These markets are very competitive.

None the less, there are successful crypto projects and there are successful forum/community projects. Breakaway communities are a tool that anyone can use in order to enter the market to create either of these in new ways. However, as always, the success of any given project is down to the actions of the team behind it.

Digital marketing and online growth is a huge industry, with a wide array of tools available to assist it. There are many strategies for its optimization and some are far better than others! The best way I have found to navigate this problem is to apply the scientific method to the process by carrying out experiments using different strategies, based on research and that are carefully measured along the way. This is how the most successful large scale digital marketing projects that I have been involved with or have researched, tend to be run.

It is essential that if both Hive and L2 communities are to scale, that proper analysis, design and optimization is continually completed by competent people right throughout the process. This is generally not done for Hive projects from what I can tell and is part of why @strategizer proposes the DAO fund us to carry out such work for Hive as a whole. We would then be able to offer both generalized and specific advice for both Hive and its L2 projects that would boost performance across the board. We would also provide templates for projects to use themselves in future, as a reference for growth and strategy.

Successfully deploying L2 communities on Hive is a complex challenge that requires a variety of types of professional work to be completed, which relatively few people have experience in. This is part of why Steemit didn't launch their version of it, despite having a significant budget and a quite experienced team of technical people behind them. So we do not meant to suggest that doing this is a simple task, but it is also not one that is too hard to do, given the collective will and intent to fund the necessary work.