The battle to shake up the cloud

mazon and Microsoft control up to 80% of the Cloud Computing market in the UK, according to this relatively recent Guardian article.

Or at least 60-80%, I guess it's kind of a difficult thing to measure given the wide estimate bands.

And then Google controls an additional 5-10%.

So that's possibly up to 90% of the entire cloud being controlled by just three companies.

That's some quite terrifying level of centralisation right there!

If we look at cloud storage for businesses the reasons for the concentration is that there aren't that many service providers who provide all the cloud services businesses might need, so the choice is quite limited.

And once you've got your systems set up on either Amazon or Microsoft, it can be tricky to switch out to an alternative provider.

I mean think about it, Amazon is the world's largest online shop, so if you are a company like M and S or whatever else, Amazon cloud hosting for your own shop is going to appeal, as they've got all the back-end stuff set up and perfected already.

And as for Microsoft, it's also got a whole suite of cloud based software packages that are going to appeal to more data driven companies I guess.

Any other company offering hosting on the cloud has a lot to do to compete with these two behemoths.

Alternatives...?

Competitors are keen to point out the various alternative service providers! And I guess the fact that up to 30% of the market share is taken up by other companies.

The problem is they may not offer the breadth of the two big ones.

However I personally think it's wise to consider alternative cloud provision, the implications of either Microsoft or Amazon going down are potentially huge, after all, I mean like literally global economic collapse potential, not that the whole networks could go down, I'm sure their data centres are several and not all interdependent, at least you'd hope so!

Blockchain Alternatives...?

It makes intuitive sense for cloud services to based on chain tech, I mean that's more secure because of decentralisation.

And there's certainly interest in computer-based crypto... Filecoin was one of the first and that's still standing in the top 40 by Market Cap. And we saw the huge interest in Internet Computer when it first came on the market, although it's slipped back massively.

And my own favourite, AKT is an example of this too!

Given the importance of cloud based systems I think everyone should have a punt on some of these coins, personally the only one I hold is AKT, and that's done pretty well over the years, up in value from when I bought it by around 6 times and yielding me a nice 10% return too.

I think I might pick up a little more!

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