Read the Lite Paper in PDF format: Lite Paper V-2
Fill out the PreSale Interest Form
Follow us on: Telegram
ICO webpage

Vision

Pixa envisions transforming the digital art space by addressing the fundamental flaws inherent in traditional NFT storage practices. The prevalent method, where NFTs are tied to the blockchain through cryptographic hashes (SHA-256) and stored externally on cloud services or IPFS, poses significant risks.

This approach jeopardizes the permanence and integrity of digital art, as the reliance on external storage solutions can lead to loss of access and value over time. Pixa proposes a revolutionary shift by embedding pixel art directly onto the blockchain, leveraging its lightweight nature! This ensures the art's longevity and accessibility, safeguarding it against the vulnerabilities of external dependencies.

“Originating as a fork from the Steem blockchain, at its core, Pixa's vision is to establish a decentralized, secure, and 1,000 years enduring space for artists and pixel art enthusiasts.”- Pixanon

By integrating this with a unique economic model that rewards creation and curation through a Proof of Stake and voting mechanism, Pixa aims to cultivate a sustainable ecosystem. This ecosystem not only incentivizes the preservation of art but also aligns with the vision of leveraging blockchain's potential to immortalize digital expressions, making them a timeless asset.

Pixa Represents Three Rs

✔ Rightfulness: Utilizing a Proof of Stake and voting mechanism to incentivize both creators and curators within the ecosystem.
✔ Robustness: Making digital art accessible forever by storing it on the blockchain, ensuring it outlives traditional storage methods.
✔ Realness: Fostering a vibrant online community where real artists and visionary collectors can thrive, supported by great transparent and fair economic incentives.

The CIA Triad

Each letter in the CIA triad represents a foundational principle in cybersecurity. The importance of the security model speaks for itself: Confidentiality, integrity and availability are considered the three most important concepts in information security (infosec).

Considering these three principles together within the triad framework guides the development of security policies for organizations. When evaluating needs and use cases for potential new products and technologies, the triad helps organizations ask focused questions about how value is being provided in those three key areas.

Mission & Goals

Pixa is dedicated to revolutionizing digital expression by providing a dynamic platform where creativity knows no bounds. Our goal is to empower users to capture, create, and share their visions in the most vivid digital formats, fostering a community where artistry and
innovation thrive.

• Strengths: Our platform stands out for its intuitive design, cutting-edge features, and a robust community of creatives. We offer unparalleled tools that cater to both budding and seasoned artists, ensuring every pixel tells a story.
• Weaknesses: As we navigate the digital frontier, scalability and adapting to rapidly changing technology remain our challenges. We're committed to continuous improvement and innovation to meet and exceed our community's expectations.

Our Unique Offering

• Key Benefits: Like Instagram, Pixa offers an intuitive, user-friendly space for sharing visual content, but we take it a step further. We provide advanced tools and features that allow for deeper customization and expression, breaking free from the constraints of conventional platforms.
• Problem Solved: We address the critical issues of longevity and censorship. Pixa is designed to be a timeless repository for your digital creations, ensuring they remain as enduring as diamonds. Our commitment to freedom of expression means we foster an environment where creativity is not just allowed but celebrated, without the fear of undue censorship.

Our Community

Our target audience is as diverse as the creativity we house. We cater to:

✔ Aspiring Creatives: Those just dipping their toes into the digital arts, looking for a welcoming space to explore and grow.
✔ Seasoned Artists: Professionals seeking a platform that respects their craft and offers the tools needed for advanced digital creation.
✔ Digital Nomads: Individuals who live and breathe online content, always on the lookout for the next big thing in digital expression.
✔ Art Enthusiasts: Those who may not create but appreciate digital art and wish to be part of a vibrant community of like-minded individuals.

The Message Sent

At Pixa, we're not just about hosting content; we're about building a legacy of digital artistry. We invite you to join us in this journey, where each pixel is a testament to human creativity and freedom.

Market

Overview

The NFT (non-fungible token) market has experienced explosive growth in recent years. One current trend in the NFT market is the increasing popularity of digital art, music, and other digital assets being sold as unique, one-of-a-kind NFTs. Additionally, the market has seen a rise in celebrity and athlete NFTs, as well as the emergence of NFT-based gaming and virtual real estate.

Several factors have contributed to the growth of the NFT market. Firstly, the increasing adoption of blockchain technology has made it easier to verify ownership and authenticity of digital assets.

Secondly, the COVID-19 pandemic has led to a surge in online activity and a shift towards virtual experiences, creating a demand for unique digital assets. Lastly, the rise of decentralized finance (DeFi) and crypto investing has driven interest in NFTs as a potential investment opportunity.

The NFT market is expected to continue growing in the coming years. This growth is likely to be driven by a combination of increasing mainstream adoption, as more people become aware of NFTs and their
potential applications, and the continued emergence of new use cases for the technology.

However, there are also risks and challenges associated with the market, such as concerns around environmental impact and the potential for speculative bubbles to form. As such, the market is likely to experience both ups and downs in the coming years as it matures and evolves.

Source: Statista (NFT - Aug. 2023)

In 2024, the NFT market sees an average user revenue of USD 162, nearly double the total advertising expenditure of USD 80 (USD 60 from mobile and USD 20 from desktop) per user on social media platforms.

Source: Statista (Social Media Advertising - Nov. 2023)

While social media participants may not directly invest in the platform, their engagement and attention hold considerable value, even when it's not geared towards value creation but rather towards purchasing products and services elsewhere.

Ownership

In the US, 29% of the women polled feel cryptocurrency is a good investment, while only 25% of the men polled feel it is. Yes, men are approximately 14% more likely to own cryptocurrencies than women.

But survey data shows that about 4% of American men own an NFT, whereas only 1% of American women report owning one. Women, often credited with a keen eye for art and fashion, appear to exhibit a significant level of uncertainty — up to 400% — regarding the benefits of holding NFTs.

Among different age groups in the US, those between 18-34 years old are at the forefront of NFT ownership, with 5% claiming possession of one or more NFTs. In contrast, the 55+ age group is less likely to engage with NFTs, with only 1% reporting ownership.

Credibility

The impact of NFTs on the credibility of the cryptocurrency sector is a topic of debate.

In a January 2022 survey, 30 panelists were asked their opinions, resulting in a split decision:

50% believed NFTs enhance credibility, whereas roughly the same
percentage were divided between neutrality and the belief that NFTs
undermine credibility, with the remaining 3% uncertain.

For Matias and Mathiew, these findings highlight a nuanced perspective on NFTs, even in 2022 when NFTs were a significant point of discussion within the cryptocurrency community.

CoinFlip founder Daniel Polotsky suggests that NFTs hold broader appeal, positing that if art, a universally appreciated medium, can
be integrated with blockchain technology, the potential applications are limitless.

However, a critical point of contention, which Pixa aims to address, lies in the nature of NFTs.

The common misconception is that NFTs primarily represent art on the blockchain. Yet, the reality is that while the NFT token itself resides on the blockchain, the associated large files do not.

Source: Finder's NFT Adoption Index (Sept. 2022)

NFTs and cryptocurrencies must regain the credibility they lost due to the market’s high fraud rate. Up to 80% of the NFTs displayed on OpenSea are allegedly fake and are copies of famous artworks without ownership certificates.

Ecosystem

Overview

Pixa utilizes a blockchain-based ecosystem to revolutionize the pixel art community, integrating social media functionalities with economic incentives that reward both creators and curators.

This system is underpinned by a dynamic token model that incentivizes participation and ensures the platform's growth and sustainability.

Two Platforms

The Pixa ecosystem is designed as an innovative blend of technology and creativity, centered around its advanced pixel art editor, Pixa.Pics, and a blockchain-based marketplace, Pixa.Market.

“In the Pixa ecosystem, the fusion of the intuitive PixaPics editor with the vibrant Pixa Market, complemented by the dual-currency model, cultivates a groundbreaking synergy.” - Mathiew Estepho

✔ PixaPics stands out with features that allow both the creation of pixel art from scratch and the conversion of photographs into pixel art, making it accessible to a wide range of users from hobbyists to professional artists.
✔ PixaMarket, on the other hand, offers an Instagram-like interface that is intuitive and engaging, yet underpinned by blockchain technology.

This ensures a seamless and secure experience for buying, selling, and showcasing digital art. The ecosystem of PixaMarket is supported by two types of currency:

➔A stable coin for predictable transactions.
➔A regular coin to engage with the platform's broader features, fostering a dynamic and sustainable economic environment for artists and collectors alike.

Pixa Token Economy

ID	Name	Description
PXA	Pixa Token	The primary currency used within the platform for transactions, rewards, and governance.
PXP	Pixa Power	Represents a user's influence within the platform; obtained by 'powering up' PXA tokens. PXP affects content visibility and reward distribution but is illiquid and requires a gradual process to convert back into PXA.
PXD	Pixa Dollar	A stablecoin pegged to a fiat currency (e.g., USD) to bring stability and trust into the platform's economy. PXD can be earned as rewards and used for purchases or converted into PXA.

Economic Model and Inflation

• Annual Inflation: Begins at 10.5%, decreasing annually by 0.5% until a predetermined rate is achieved. This inflation fuels the reward pool for content creators, curators, and node witnesses.
• Reward Distribution
  • Node Witnesses: Get rewarded for maintaining blockchain integrity and operations.
  • Content Creators: Earn rewards based on the popularity and quality of their contributions, as voted by the community.
  • Curators: Receive a portion of the rewards for discovering and promoting high-quality content early.

Content Discovery and Rewards

• Voting Mechanism: Influenced by the amount of PXP a user holds, determining their influence on content visibility and reward distribution.
• Content Organization: Utilizes a tagging system for easy discovery, with filters like 'New', 'Hot', 'Trending', and 'Promoted' to navigate through the art.
• Early Curation Incentives: Curators are incentivized to vote on content that becomes popular within a 7-day window to maximize their rewards.

Marketplace Dynamics

• Content Monetization: Artists can sell their pixel art directly on the platform, with a focus on high-value transactions encouraged.
• Delegation: Users can delegate PXP to others without relinquishing ownership, fostering community support and engagement.

User Engagement and Transactions

• Fee Structure: No transaction fees for posting, commenting, or voting, promoting active engagement.
• Rate Limiting: To prevent spam and ensure equitable platform use, the system employs rate-limiting based on a user's PXP.
• Account Customization: Users can personalize their profiles with usernames, banners, profile pictures, and metadata.

Key Differences Between PIXA and STEEM

-Focus on Pixel Art: Pixa centers around the creation, sharing, and monetization of pixel art, distinguishing it from Steem's blogging-oriented platform.

• Enhanced Discovery: Emphasizes a universal tagging system over niche communities for broader content discovery and engagement.
• Art Marketplace: Introduces a marketplace for pixel art, enabling direct sales and purchases within the community.

Pixa.Pics

Pixa.Market

There is many ways to up-scale a pixel art. It can be rendered with SVGs and a bunch of algorithm to make the vector paths smoother or it can be rendered using hexagonal shapes which still maintain the aspect ratio.

Behind PixaPics is a Swiss organization and 100% of the development has been done in Switzerland.

Questions

What Problem Does Your Startup Solve?

Pixa tackles the issue of digital art's impermanence and lack of authentic ownership due to unreliable NFT storage on external platforms, ensuring art is permanently embedded on the blockchain.

What Makes Your Solution Unique?

Pixa stands out by storing pixel art directly on the blockchain, ensuring its longevity and utilizing a dual-currency system for a dynamic art marketplace.

How Big is the Market Opportunity?

The digital art market is expansive, and Pixa targets a niche yet growing segment of pixel art enthusiasts, aiming for a significant share within this specialized market.

What is Your Business Model?

Pixa generates revenue through a reward splitting mechanism which brings about 20% of the user’s payout for posting content that receive up-votes. The revenue stream from the web interface are meant to provide a sufficient marketing budget to acquire new users within the period of expansion of the network.

How Will You Acquire and Retain Customers?

Strategies include targeted marketing within art communities, collaborations with digital art influencers, and offering incentives for early adopters and top creators.

Who is Your Team?

Pixa's team comprises seasoned professionals with backgrounds in blockchain technology and engineering yet to be completed with people having a high sense of what digital art and online marketplaces are, ensuring a balanced skill set for project execution.

What Milestones Have You Achieved?

Significant milestones include the successful beta launch of the PixaPics editor and its appearance on Google Play Store, with already over 5,000 downloads.

Matias built this web application single-handedly over a two-year timespan using React JavaScript and a multitude of browser AP Is such as WebAssembly and asm.js.

Organization

Matias Affolter

Matias is a multifaceted professional with extensive experience in web app architecture, consulting, and advising, with a strong focus on React and Blockchain technologies.

Based in Switzerland, he offers personalized consulting services to help businesses leverage these technologies for innovation, improved user experiences, and enhanced security.

As Director of Pixa.Pics, Matias innovates in digital art, making images significantly lighter and suitable for NFT applications.

His work in pixel art and color quantization allows for the creation of large, colorized paintings from small images. Additionally, as CTO of wallet.crypto.red, he continues to demonstrate leadership in technology development and strategic vision.

Matias is also deeply involved in demystify complex topics for a wider audience. His skill in cybernetics and systems engineering underpins his diverse range of projects and consulting work.

Mathiew Estepho

Mathiew is the Founder and CEO of Math Easy Solutions (MES), a company that simplifies complex mathematical concepts through engaging content.

He holds a Master's degree in Mining Engineering from The University of British Columbia, where his research focused on the Seepage Induced Consolidation Test for characterizing mature fine tailings.

Mathiew's academic accolades include numerous scholarships and awards, highlighting his excellence in engineering and commitment to service.

At Math Easy Solutions, he combines his engineering expertise with a passion for education, offering tutorials and insights into mathematics, engineering, and technologies.

Roadmap

Token Pre-Launch: January - March 2024

We invite potential participants to join our dedicated groups on Telegram, LinkedIn, and Hive. Please register on the waiting list at ICO.Pixa.Market to receive updates about the commencement of the token pre-sale.

Token Pre-Sale: April – June 2024

During this phase, participants will have access to a web interface for acquiring preliminary tokens on Ethereum or Solana platforms. They will be limited and can later be converted into final tokens.

These final tokens will enable user to purchase influence on Pixa and conduct artwork transactions on Pixa.Market. Concurrently, we will initiate the development of the platform.

Token Sale: July – September 2024

This phase will be marked by an extensive marketing campaign to promote the remaining ICO tokens. Efforts will be made to finalize the web app's infrastructure, conduct rigorous tests on the Pixa chain, and solidify all impending partnerships, ensuring a seamless transition to the next phase.

Alpha Release: October – December 2024

Scheduled for the end of December, the Alpha release signifies the launch of the initial version of our platform, providing early access to selected features and functionalities.

---

Posted Using InLeo Alpha