RE: Who are the true target audience of Elon Musk's SpaceX?
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I think it's about the vision he portrays, and if people can get in on things before things take off, they will. I agree that it isn't about money for him because he is already set for life.
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Imagine already becoming a millionaire in the 1990s and there was no way he was going to become poor again, so it definitely wasn't about the money for him.