The printing industry
When trying to incorporate a brand one of the needed skill is keeping your eyes open on long term opportunities. With the high rise of AI activities one needs to understand how several companies and industries may be affected in the process. AI is taking the design industry and printing has probably always been done by machines. We are looking at a future of more beautiful and quality designs on prints. Will the demand for printing soon diminish? Big companies are looking for ways to promote their brand, the packaging sectors is booming and adding to the facts that paper works is still reigning in this modern market shows much positive signs.
How big is the printing industry? We are talking of the billion dollars reinforcement sector. As of 2023, we were talking of a global market size of $495 billion. This growth is expected to reach $600 billion come 2030. This shows a $105 billion growth in the next 7 years. From my analysis, I see this to look smaller when considering from my research how Africa is not even making the most yet of this industry. It is something I will be delving into later to discuss how printing is currently operating in Nigeria. The TOP three drivers currently are Asia, North [lAmerica and Europe. Looking directly into countries, China and lndia seems to be dominating this chain as they keep deploying advanced digital printing technology.
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Let me fuse this article into the clothing and T-shirt printing industry. As I said, to become a professional in the field of business you have to learn the skill of incorporation. How can you rotate your businesses around related services to get the needed influence and drive production? I have been in the clothing sector for a while now. I am still new but not that very new if 5 years looks a tangible number to you. From a laundry to adding the Sewing department which has clocked one year, we still aim to incorporate more. That old saying, steadily, steadily wins the race. One of the big questions to always answer is what customers want?. Nevertheless, when trying to build a lasting business you'll also answer the next question of what the future holds?
I had to first make a global research of how thriving the T-shirt and clothes printing industry is. The customized T-shirt industry is really growing. Backdating to 2 years it had a market value of nearly $4.5 billion. The next thing to put into consideration are the expert predictions surrounding this market. This industry is expected to undergo a compound annual growth rate of 11% from now till 2030. We are talking of a move to double figures here. I see this prediction to again surpass this expectation when looking at the growing demand for customization by the younger generation.
When looking at brand visibility strategy, you can see how businesses have continually employed customized T-shirts to attract new customers. It is one easy way to create business awareness. As I will always say, when big businesses pick interest on a product or services, it is likely to boom. The entertainment sector is not behind in the process. We have a fanbase that loves wearing their artist logos, slogans and pictures. This alone is a big contributor to the needed peak. Maybe I should venture into how the sports industry promotes branded T-shirts. It has become a daily use for events making those positioned at best opportunities to dominate in terms of production. Even when coming to local levels, it still presents opportunities for small printing industries to thrive and development continues to hit new grounds.
Nigeria and the printing industry
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As I earlier said, let me put aside paper material printing and look at mostly the clothing industry and several other related customized products. This industry is valued in trillions of naira adding to the fact that inflation has hit the economy hard. Youths, corporations and political activities are leading the charge. Customized printing is really exploding, it is one way to show gratitude to loved ones maybe during celebration programs, birthdays, marriage anniversaries, burials, clubs dress codes for several events, political campaigns, schools and churches are a few of many. This indeed opens a wide door for the incorporation of more print on demand T-shirts.
Adding to that, we can look at other valuable printable gifts like umbrellas, cups, caps and the rest. Technological advancement is really driving the easy sales of these products and services. E- commerce through online marketing makes it easy for order and delivery printed material over the nation. The growth of online retail sales is something that opens new transactional doors and instantly links buyers and sellers. I have not been able to get a feasible figure to back up my research. Nevertheless, development is gradually hitting the interior part of the country and if things go as I am predicting we might see a doubling of whatever figure it is in the next decade.
To conclude, let me add, the printing industry is wide and full of opportunities for upcoming entrepreneurs. I am working my way on how to incorporate it into my brand and push business to the next level. Looking at the future, the clothing sector has room to thrive and customized products will soon lead even in developing countries. Nigeria seems a fertile ground despite current economic activities. I will always say, opportunity is everywhere just be ready to zoom in.
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